What are Email Marketing Flows and why should you implement them?

An Email Marketing flow is a series of automated emails which are sent to customers based on different triggers such as clicking on a product, filling out a signup form or hitting a milestone (birthdays or anniversaries).

Implementing flows ensures your subscribers have a smooth customer journey and that every part of the customer lifecycle can be targeted.

Welcome Flow

A welcome series is the first marketing communication your subscriber will have with your brand, so it is important to start on the right foot. This is the first step in showcasing your brand, building awareness, increasing engagement, collecting customer preferences and driving sales. The ability to engage your subscriber within your first interaction is key to ensuring a long and nurturing customer relationship, therefore leading to long-lasting brand loyalty.

Browse Abandonment Flow

Setting up a flow which is dedicated to targeting shoppers who have become active on your website but never placed an item in their brackets or completed a purchase. Implementing a browse abandonment flow and re-engaging with these subscribers with personalised messaging can encourage customers to follow through with their purchases.  

Cart Abandonment Flow

Creating a Cart Abandonment Flow is essential to increase email conversion rates because of the personalisation of the item(s) they have added to their cart. This is another step to engage your customer with your brand and encourage them to complete their purchase.

Post Purchase Flow

Building post-purchase flows is crucial to your customer journey. This is a great opportunity to establish trust with your customers, this is the first point of contact they have to know their order is being processed. The more you keep your subscribers engaged, the more relevant you are in their minds, therefore potentially leading to increased sales since they have already purchased from your brand.

Cross-sell Flow

Designing a flow to leverage your repeat customer's average order value is a great way to increase your overall revenue. That is why a cross-sell flow is important to build in your account as it allows you to recommend other products which relate to what your customer is interested in or has recently purchased. 

In a nutshell, implementing email marketing flows is a brilliant opportunity to continuously engage with your subscribers and encourage them to keep purchasing from your brand.

Are you interested in making your email marketing customer journey smooth and reliable? Get in touch today with MIRA Marketing, we have years of knowledge and experience to enhance your digital marketing strategy.