A paid social agency that creates the ads and cares about the result.
Our team plans, creates and runs your paid social ads. We choose the platform with you, build fresh static ads and video edits, and test them against your sales or enquiry targets. Photo and video shoots are available as an add-on. Run paid social on its own or alongside your other marketing.
When did someone last check the ads you're paying for?
Paid social accounts usually slip in one of three ways. Which one sounds like yours?
Checked every morning: Mira HQ
Illustrative Mira HQ view. Every account is checked against its target at 06:00, so an account that starts to slip is flagged the next morning.
- 1
The January ad is still running in July.
It worked, so nobody wanted to be the one who turned it off.
- 2
Each order costs more to win.
The monthly average looks respectable while acquisition costs rise underneath it.
- 3
You judge the ads on ROAS alone.
A return on ad spend figure can't tell you what's left after product costs and other expenses.
An old ad can still earn its place, but it needs checking. We look at the ads, audiences, offer and landing page before deciding what needs to change.
An account that keeps spending still needs a reason to keep spending.
If the cost of an order rises, more of its margin goes on acquiring it. A healthy-looking ROAS figure cannot tell you what remains after product costs and other expenses.
We test new creative alongside the ads already working, then read the results before moving budget. The designer and media buyer use the same account evidence, so the next brief starts with what customers responded to.
Finding the day: Mira HQ
Illustrative Mira HQ view of daily cost per purchase against target. A change in cost prompts the specialist to investigate the account; the chart alone does not establish the cause.
Make the ads. Run the account. Explain what the spend brought back.
Your paid social specialist works with our designers and video team on the account. They learn your products, customers and margins, then plan the next creative batch from the results. You have a named person to call and a monthly report against the goals we agreed.
Start with paid social alone, or connect it with email and search. When we run those channels together, the offers, creative and follow-up come from one plan.
What’s in it
- 1
Meta, TikTok or LinkedIn, with platform scope agreed before work starts.
- 2
Creative strategy, audience research and monthly creative planning.
- 3
Static design and motion edits made in-house. New photo and video shoots are quoted separately.
- 4
Ad copy written in your voice, not the platform's.
- 5
Campaign build, bid strategy and day-to-day budget management.
- 6
Tracking checked before launch, with attribution limits explained.
- 7
Monthly reporting against agreed sales, acquisition cost or qualified enquiry targets.
- 8
A named person doing the work, on the call, every month.
By platform
Facebook and Instagram ads.
We cover feed, story and other placements and adapt the creative to each format. We choose the campaign structure and automation to suit the account's objective.
TikTok ads.
We make short video concepts and edits that suit the platform, and scope any new filming separately.
LinkedIn ads.
Available from Accelerate for B2B campaigns, where the audience, offer and budget support the plan.
Every month we make a new batch of ads. Test new ideas alongside the ads already earning their place.
We make static designs and motion edits in-house. The next batch starts with what the account results tell us. This gallery shows work for different clients.
There are a lot more of the static ads on the creative design page. See the ad designs
The videos have their own page, including the creator-style clips and the bigger cinematic films. See the video work
Paid social work for different businesses.
Examples of the accounts and work behind the service. Read each case for its scope and available results.
Pet food
Purrform
27× Meta-attributed ROAS, October 2025 to September 2026, including returning customers.
Attraction
Centre for Life
Meta ROAS of 32.31× in April 2026 versus 8.41× in April 2025, with paid social spend 39% higher.
Education
Mac Lav
Meta cost per lead 21% lower in January 2026 than in February 2025, with spend broadly unchanged.
We've seen some impressive results since they took over our account. For example, paid social revenue increased by 144% in 2025 compared with 2024.
Nathan Wadwell
Digital Marketing Manager, Centre for Life
The ads themselves.
Here is one ad from each of eight accounts we run. This page shows the statics; the video is on the content page.
New creative, briefed from the ads that have already worked for you.
Your record holds the ads we have run for you, what each one cost and what it brought in. Your paid social manager watches each ad's results for signs that people have seen it too often, replaces creative that is tiring, and briefs the next round from your own best performers.
Our people make each decision. miranda holds the history behind it.
From the first brief to a scaling account.
Step 1 of 5
The audit (free)
We review the spend, tracking and creative to identify what needs attention first. You get the read before the plan, and you keep it. The specialist who would run the account writes the audit within five working days, using read-only access.
Next: The first batch
What we need from you
Access to the ad account and its connected business assets, including the page, tracking and catalogue where relevant. Brand assets and existing photography or video. What you sell, your costs and what a customer is worth. Advance notice of offers, launches and stock changes. One named person to approve creative and budgets within the agreed window.
We check your Meta ads every working day against the target we agreed.
Mira HQ compares spend and results with target each working day, giving your specialist the account evidence to investigate changes. It also records creative rotation and reach efficiency.
Our swipe file keeps examples of Meta ads that beat their own account's recent averages. The next brief can draw on those examples without assuming another client's result will repeat for you.
Runs well with.
Paid social + photo and video
Plan a shoot around the products, offers and creative angles the next ad batches need. We scope filming and editing before booking.
Paid social + email
Connect the first purchase with useful follow-up, from product advice to reorder reminders. One team plans the offer and what happens after it.
Paid social + search
Give people a route from seeing an ad to searching for the product. We coordinate the message and review how the channels contribute.
How we run paid social for Shopify brands
Tracking, product data and Klaviyo follow-up need to work with the ads. See how we plan those jobs around a Shopify store.
Pick the size that matches your spend. Move up as it grows.
Start
3-month minimum, 30 days' notice
Test paid social on a focused platform scope.
Book a 20-minute call- Two creative batches, six ad variants
- A smaller spend bracket
- Monthly reporting
- One-off setup fee in month one
Accelerate
6-month minimum, 90 days' notice
The platform is working. Run it through the whole funnel.
Book a 20-minute call- Four batches, twelve variants
- LinkedIn available
- Fortnightly check-ins
- Setup included
Fly
6-month minimum, 90 days' notice
High-volume, scoped to your spend.
Book a 20-minute call- Six or more batches, eighteen or more variants
- Senior-led
- Quarterly strategy review
Why no prices on the page? The right size depends on your spend and what an order is worth to you. We tell you which fits, and what it costs, on the first call.
Paid social, answered.
Do you make the ads, or do we have to supply them?
We make the static ads and motion edits in-house, using your existing assets and what the account tells us. If we need new product footage, photography or creator-style material, we can scope a shoot as an add-on. You review the creative before it runs.
Facebook, Instagram, TikTok or LinkedIn?
We choose against your buyers, offer and budget. Meta covers Facebook and Instagram; TikTok needs a supply of suitable video; LinkedIn can suit B2B and is available from Accelerate. Each plan covers one platform. We agree any additional platform work separately.
Why is my ROAS fine but my profit isn't?
ROAS compares revenue attributed to ads with ad spend. It does not show what you keep after product costs and other expenses. We review acquisition cost and the contribution an order makes, using the costs we agree with you, alongside the platform's figures.
Do you take a percentage of ad spend?
No. Your agreed spend band and scope set the monthly management fee. You pay the advertising budget directly to the platform. A larger spend can move the account into another fee band; we agree that change with you.
Tell us what paid social should be doing for you.
The first call takes 20 minutes. Tell us what's not working; we'll say whether paid social is the right channel right now, and what we'd change first. If it's not, we'll say what is.
Meet our paid social team in Newcastle