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Industry leading knowledge

Explore our vast industry knowledge base to empower your marketing journey. Access blogs and videos covering Google Ads, Facebook, and Email, providing all the support you need to succeed.

Industry leading knowledge

Explore our vast industry knowledge base to empower your marketing journey. Access blogs and videos covering Google Ads, Facebook, and Email, providing all the support you need to succeed.

Industry leading knowledge

Explore our vast industry knowledge base to empower your marketing journey. Access blogs and videos covering Google Ads, Facebook, and Email, providing all the support you need to succeed.

Ecom brands 2023 Christmas strategies

Want To Know How Other Ecom Brands Are Approaching Their 2023 Christmas Strategies?

Top Tips

We did the rounds with some leaders in the Ecom space to find out what has changed since 2022 and how they have planned for their own Christmas campaigns for 2023.

Social media: What's trending?

Social Media: What’s Trending?

Social Media

It’s getting tougher and tougher to keep up, never mind stay ahead of the mark. Lucky for you, we’ve cut through the noise to keep you up-to-date and ahead of the trends.

Power your ads

Power Your Ads And Drive Performance This Holiday Season

Google Ads

According to recent statistics, over 74% of online shoppers plan their holiday shopping ahead of time, and with consumer spending pressure due to inflation, it’s never been more important

Debunking digital marketing myths

Debunking 6 Digital Marketing Myths

Top Tips

Digital marketing is a hot topic; everyone is talking about the changing face of the online world. It can be an exciting, but confusing discussion on what’s new for businesses.

Digital marketing trends

Digital Marketing Trends To Be Prepared For This Year

Top Tips

Changing consumer trends, industry news, and digital advances. Every day we as marketers are bombarded with the latest developments, and truthfully, it’s hard to keep up!

AI Revolution

The AI Revolution: The Advantages Of AI

Top Tips

Artificial intelligence is paving the way for a new efficient age of business. Utilising AI as a tool could mean you stay ahead of the competition whilst also revolutionising your marketing strategy.

Will AI surpass the need for human creativity

Will AI Surpass The Need For Human Creativity?

Top Tips

AI this, AI that, as the intelligence enters a feverish hype cycle, it really does seem to be all that anyone is talking about. But the hottest topic is leading to a lot of controversies

Facebook rabbit hole

The Facebook Rabbit Hole

Meta

Let me begin with April the 26th 2021, the rise and fall (bumpy road) of Facebook advertising. I remember it very clearly, everyone went into a meltdown. Has your phone updated

Gmail and Yahoo's new email sender requirements

Prepare For Gmail And Yahoo’s New Email Sender Requirements

Email

Gmail and Yahoo announced sender requirement updates in October 2023 which will minimise spam that is received by users. Both platforms will follow stricter authentication protocols

New Google shopping experience scorecard

New Google Shopping Experience Scorecard

Google Ads

Google has released an announcement to users of the Google Merchant Center about the release of the new Shopping Experience Scorecard. The goal of the program is to reward businesses

Scale Meta ad spend without compromising performance

How We Doubled Ad Spend On Meta Without Compromising Performance

Meta

On the lead-up to November, Black Friday month, our client informed us they weren’t going to be running any extra offers but they were looking to increase their Meta ad spend dramatically.

TikTok

Is TikTok And Short-Form Videos On The Decline?

Top Tips

We are looking at the cyber security risks of TikTok and how short-form videos are on the decline. Whilst AI, is still going strong – we are discussing if the technology’s power is boosting

Understanding cost per click (CPC)

Understanding Cost Per Click (CPC)

Top Tips

Cost Per Click (CPC) is one of the most important metrics for businesses in online advertising and is a key indicator of how well your ads are performing. CPC can measure how much

Google Analytics 4

GA4’s Impact, Meta’s Threads & Microsoft’s AI Tools

Google Ads

GA4 arrived last week, which side of the fence are you on? Meta’s Twitter rival is arriving in the app store tomorrow and Microsoft is announcing new AI-powered shopping tools.

Advantage+ Shopping Campaigns

Useful Updates Coming To Advantage+ Shopping Campaigns

Meta

Recently, Meta announced a host of new features set to arrive for Advantage+ Shopping Campaigns in the coming weeks. These features are sure to make ASC even more useful

Is Google's reign in search coming to an end

Is Google’s Reign In Search Coming To An End?

Social Media

This statistic from a recent study has sparked a surge of interest and controversy, with many people questioning whether this is the death of search engines as we know them.

AI, TikTok and building your email and SMS list

AI, TikTok And Building Your Email And SMS List

Top Tips

If you haven’t already seen Coca-Cola’s generative AI ad, then where have you been? There’s many questions for what the future could hold for advertising…

Keywords

5 Ways To Discover New Keywords For Your Google Search Campaigns

Google Ads

Google Pay Per Click has both Google Search and Google Shopping to discover new customers and drive sales or leads. Google Search Campaigns are text ads on search results that let

Facebook launches new e-commerce features

Facebook Launches New E-Commerce Features

Meta

Following an update from Facebook’s Mark Zuckerberg, it looks like Facebook is launching some new e-commerce features to help online retailers get their products discovered by more customers.

Hidden insights in Google Merchant Centre

Google Merchant Centre Hidden Insights

Google Ads

If you’re an ecommerce brand advertising through Google’s network, you can utilise Google Merchant Centre to your advantage with these sneaky, hidden insights!

How Instagram has changed new product launches

How Instagram Has Changed New Product Launches

Meta

Since March 2023, we’ve all been getting used to Instagram Reminder Ads and how they are used to drive scarcity and excitement for a new launch or event.

12 New Performance Max updates

12 New Performance Max Updates

Google Ads

Google recently hosted its latest Performance Max Conference live event and there were a lot of key pMax updates to note. Feeling overwhelmed and don’t know where to start?

Unique campaign strategies for Black Friday and Cyber Monday

Unique Campaign Strategies For Black Friday And Cyber Monday

Top Tips

The plans are set, the budgets planned, and all of us here at MIRA want to wish all retailers the best of luck for this festive season. With Black Friday and Cyber Monday approaching

Black Friday on Meta

Preparing For Black Friday On Meta

Meta

Black Friday is right around the corner. We asked our Paid Social Manager Alina about the ways she is getting our clients’ Meta ad accounts set up for success during this busy shopping time

Amazon Meta partnership

Meta’s New Partnership With Amazon

Meta

Meta has introduced a new feature for U.S. Amazon shoppers. The partnership will allow users to link their Instagram and Facebook accounts to their Amazon. The shoppers who click on

5 Quick wins to improve performance on Meta

5 Quick Wins To Boost Your Performance On Meta Ads

Meta

Spending all day in clients’ accounts, we know that even quick changes or adjustments can make a huge difference to the performance of your Meta Ads on Facebook and Instagram.

Unlock your Q5 potential on Meta

Top Tips For Advertising On Meta In Q5

Meta

As 2023 comes to a close, it’s time to start thinking about your Facebook advertising plans for 2024 Q1. Well, not quite… Results of a YouGov survey show that “41% of holiday shoppers surveyed

Google's latest feature

New Feature Alert - Headline And Description Ad Assets

Google Ads

Google has introduced a new headline and description feature to its largest and most flexible search ad format, Responsive Search Ads (RSAs). This new feature is currently still in Beta

New Flexible Format For Creative Ads In Meta Ads Manager

Meta

Meta has just started rolling out a new creative ad format – Flexible Format. Continue reading to find out what we know so far and how it might become part of your campaigns going forward.

Meta updates in 2023

The Biggest Meta Ads Updates From 2023

Meta

2023 has seen plenty of new features and updates for Meta Ads which we’ve been using in our campaigns for clients. Here are 5 additions and updates from the past year that

Top tips for ads that convert

Unlocking Google Ads Success: A Guide to Boosting Conversions

Google Ads

Using Google Ads for your business’s Pay Per Click services leverages customers who are in the consideration phase of their buying journey. They likely recognise the existence of the problem

Social Media Marketing Trends For 2024

Social Media Marketing Trends You Should Keep An Eye On In 2024

Social Media

Now that 2023 is all wrapped up and post-Christmas sales are ending, it’s time for the 2024 social media marketing strategies to take centre stage. We’ve rounded up some of the top digital trends

Increase your reach with YouTube

Increase Your Reach with a Google Ads Youtube Campaign

Youtube

Did you know that over 90% of people discover new brands or products on YouTube? Furthermore, YouTube ads are 84% more likely to receive attention than TV ads

Top tips to optimise your advertising strategy

How To Optimise Your Advertising Strategy To Deliver More Targeted Ad Campaigns.

Top Tips

In order for ecommerce brands to build top-of-funnel awareness and grow their customer base, it is necessary to use paid advertising as a key channel. However, advertising on third-party platforms

4 Top tips for A/B testing

The Best Practices For A/B Testing

Email

A/B testing features are a useful tool for brands and digital marketing agencies looking to optimise their communication with customers. An A/B test allows you to show different creative

A complete rundown of Google's cookie removal

Everything You Need To Know About Google’s Cookieless Future In 2024

Google Ads

By the end of 2024, the internet will see a complete deprecation of third-party cookies as a part of Google’s mission to enhance user privacy on the web. This begins with an initial trial in January

Link History - what does it mean for targeted ads on Facebook

How Will Facebook’s New Link History Feature Affect Targeted Ads?

Meta

Meta is introducing a new feature called ‘link history’ for Facebook users. This feature will allow users to view a list of websites they’ve visited using the in-app web browser in the last 30 days.

YouTube’s attempt to remove ad blockers

Youtube

The largest video-sharing platform, YouTube, is cracking down on ad blockers in order to protect its advertising revenue. In recent years, ad blocking software has gained in popularity but has acted as a distribution between YouTube and its advertisers. Its popularity has been from users seeking to improve their online experience

Marketing Efficiency Ratio (MER) Explained

Tracking

There seems to be a never-ending stream of acronyms in marketing, but the most recent acronym that many businesses are interested in is MER. As a digital marketing agency we have adapted to the MER ratio to effectively report to clients the overall effects of their marketing efforts. So what exactly is MER?

5 Common Mistakes We See In Meta Ad Accounts

Meta

Advertising on Meta can be a great way to reach cold audiences and nurture existing audiences. But if you’re not setting yourself up to succeed..

How To Make The Most Ad Returns From A Small Budget

Google Ads

Around 80% of internet users see ads through Google’s Display Network on a daily basis, with 65% of small companies gaining

Email Marketing Tips: Mastering Your CTA

Email Marketing

When it comes to email marketing, a call to action plays a critical role in your email’s purpose. It defines what action you want the..

Meta Is Removing More Detailed Targeting Options

Meta

Meta has announced in the last week that, from 15th January 2024, they have started to remove certain detailed targeting option

Google Lead Generation Top Tactics

Lead Generation

Are you looking to generate high quality leads for your business? If you are, you might not be seeing much return. Perhaps you

What Is SMS Marketing?

SMS

There is a common misconception that audiences don’t want to hear from your brand via SMS marketing. However, according to

The Ultimate Paid Social Ads Glossary

Paid Social

So you want to delve into the world of paid social with Meta Ads. Great idea! But to get the most out of your marketing, you’ll

The Newest From Google – Gemini For Google Ads

Google Ads

Would you like to build better search campaigns in Google Ads that drive great performance with little effort? Introducing Gemini

The Importance of Email Marketing Automation

Email

Successful marketing automation allows your business to use hyper-targeted and behaviour-triggered messages to reach the

Meta Expanding Advantage Detailed Targeting to ALL Campaign Objectives

Meta

Meta has recently announced Advantage Detailed Targeting will now be available across all objectives and optimisations.

Google Consent Mode Update: Key Insights

Google Ads

The Origins of Google Consent Mode Introduced in 2015, the Google EU User Consent Policy (EU UCP) demonstrates Google’s

Convert Web Visitors Into Returning Customers With Sign-Up Forms

Email

Different audiences might be visiting your website daily, but are they returning? Sign-up forms are an effective way to retain

Meta’s NEW Attribution Setting

Meta

To help advertisers capitalise on the juggernaut that is short-form video advertising, Meta is launching a new attribution setting

Your Complete PPC Glossary

Google Ads

Digital marketers frequently rely on various acronyms and important words when discussing paid search. These words help to

How To Use Email Segmentation Effectively

Email

Sending emails to your most engaged subscribers is the most effective way to ensure you continue to build your subscriber base

Meta’s New Approach To AI-Generated Images

Meta

AI-generated content has been everywhere in the last few years, and Meta is no exception. Indeed, like other big players in the

Copywriting Best Practices

Google Ads

A strong ability in copywriting is critical to all forms of marketing, especially PPC. It’s the driving factor that gets your audience

How To Collect Email Personalisation Data Effectively

Email

Building brand loyalty with your subscriber base is key to increasing conversions, referrals and revenue. Consumers want messa

Inspire Creativity With Google Ads Library

Google Ads

Google have expanded their newly named Ads Transparency Center. How? You can now quickly find text, image and video ad inspiration

How To Boost Posts On Meta Without Extra Fees

Meta

The turbulent relationship between tech giants Meta and Apple has recently brought another problem for advertisers. iPhone users

The Benefits Of List Cleaning In Email Marketing

Email

List cleaning is essential in email marketing to ensure your emails have good deliverability and arrive in your subscriber’s inbox.

The NEW Way To Connect Your Brand With Creators On Instagram

Instagram

Meta has announced that the Instagram creator marketplace will soon be available for brands in 8 more countries, including the

Google Merchant Centre Hidden Insights

Google Ads

If you’re an ecommerce brand advertising through Google’s network, you can utilise Google Merchant Centre to your advantage

Best Practices To Create Captivating Subject Lines

Email

Your recipient’s inbox can become a crowded place and competing against multiple brands for their attention can be difficult but standing out from the crowd is crucial. 

How To Get The Most Out Of Your Welcome Series Flow

Email

A welcome series is a sequence of automated emails to a new subscriber after signing up for your email marketing.

Why You Should Run Lead Gen Ads On Meta

Facebook Ads

Facebook and Instagram advertising is a great way to target people at the beginning of their interaction with your brand.

Optimising Your Ads Based On The Weather

Ads

As the seasons are beginning to change, so does the demand for certain niches of products. The weather often impacts the behaviour of consumers and increases desire for certain products/services.

Top Tips From TikTok’s NEW Trend Digest

#marketing

TikTok has recently launched a new monthly series called TikTok Trends Digest. This helps marketers keep up to date with the rapidly changing state of trends on the platform.

The Latest Gemini Integrations

#marketing

The end of February saw further advancements in Gemini, Google’s latest AI technology. It’s integration began earlier this year and has came a long way since it’s launch. Google have

Why Is SMS An Effective Marketing Channel?

#marketing

Why is SMS effective? SMS marketing is an underrated digital marketing strategy. In the UK, 93% of people have mobile phones and spend an average of 4 hours a day

Ecom brands 2023 Christmas strategies

Want To Know How Other Ecom Brands Are Approaching Their 2023 Christmas Strategies?

Top Tips

We did the rounds with some leaders in the Ecom space to find out what has changed since 2022 and how they have planned for their own Christmas campaigns for 2023.

Social media: What's trending?

Social Media: What’s Trending?

Social Media

It’s getting tougher and tougher to keep up, never mind stay ahead of the mark. Lucky for you, we’ve cut through the noise to keep you up-to-date and ahead of the trends.

Power your ads

Power Your Ads And Drive Performance This Holiday Season

Google Ads

According to recent statistics, over 74% of online shoppers plan their holiday shopping ahead of time, and with consumer spending pressure due to inflation, it’s never been more important

Debunking digital marketing myths

Debunking 6 Digital Marketing Myths

Top Tips

Digital marketing is a hot topic; everyone is talking about the changing face of the online world. It can be an exciting, but confusing discussion on what’s new for businesses.

Digital marketing trends

Digital Marketing Trends To Be Prepared For This Year

Top Tips

Changing consumer trends, industry news, and digital advances. Every day we as marketers are bombarded with the latest developments, and truthfully, it’s hard to keep up!

AI Revolution

The AI Revolution: The Advantages Of AI

Top Tips

Artificial intelligence is paving the way for a new efficient age of business. Utilising AI as a tool could mean you stay ahead of the competition whilst also revolutionising your marketing strategy.

Will AI surpass the need for human creativity

Will AI Surpass The Need For Human Creativity?

Top Tips

AI this, AI that, as the intelligence enters a feverish hype cycle, it really does seem to be all that anyone is talking about. But the hottest topic is leading to a lot of controversies

Facebook rabbit hole

The Facebook Rabbit Hole

Meta

Let me begin with April the 26th 2021, the rise and fall (bumpy road) of Facebook advertising. I remember it very clearly, everyone went into a meltdown. Has your phone updated

Gmail and Yahoo's new email sender requirements

Prepare For Gmail And Yahoo’s New Email Sender Requirements

Email

Gmail and Yahoo announced sender requirement updates in October 2023 which will minimise spam that is received by users. Both platforms will follow stricter authentication protocols

New Google shopping experience scorecard

New Google Shopping Experience Scorecard

Google Ads

Google has released an announcement to users of the Google Merchant Center about the release of the new Shopping Experience Scorecard. The goal of the program is to reward businesses

Scale Meta ad spend without compromising performance

How We Doubled Ad Spend On Meta Without Compromising Performance

Meta

On the lead-up to November, Black Friday month, our client informed us they weren’t going to be running any extra offers but they were looking to increase their Meta ad spend dramatically.

TikTok

Is TikTok And Short-Form Videos On The Decline?

Top Tips

We are looking at the cyber security risks of TikTok and how short-form videos are on the decline. Whilst AI, is still going strong – we are discussing if the technology’s power is boosting

Understanding cost per click (CPC)

Understanding Cost Per Click (CPC)

Top Tips

Cost Per Click (CPC) is one of the most important metrics for businesses in online advertising and is a key indicator of how well your ads are performing. CPC can measure how much

Google Analytics 4

GA4’s Impact, Meta’s Threads & Microsoft’s AI Tools

Google Ads

GA4 arrived last week, which side of the fence are you on? Meta’s Twitter rival is arriving in the app store tomorrow and Microsoft is announcing new AI-powered shopping tools.

Advantage+ Shopping Campaigns

Useful Updates Coming To Advantage+ Shopping Campaigns

Meta

Recently, Meta announced a host of new features set to arrive for Advantage+ Shopping Campaigns in the coming weeks. These features are sure to make ASC even more useful

Is Google's reign in search coming to an end

Is Google’s Reign In Search Coming To An End?

Social Media

This statistic from a recent study has sparked a surge of interest and controversy, with many people questioning whether this is the death of search engines as we know them.

AI, TikTok and building your email and SMS list

AI, TikTok And Building Your Email And SMS List

Top Tips

If you haven’t already seen Coca-Cola’s generative AI ad, then where have you been? There’s many questions for what the future could hold for advertising…

Keywords

5 Ways To Discover New Keywords For Your Google Search Campaigns

Google Ads

Google Pay Per Click has both Google Search and Google Shopping to discover new customers and drive sales or leads. Google Search Campaigns are text ads on search results that let

Facebook launches new e-commerce features

Facebook Launches New E-Commerce Features

Meta

Following an update from Facebook’s Mark Zuckerberg, it looks like Facebook is launching some new e-commerce features to help online retailers get their products discovered by more customers.

Hidden insights in Google Merchant Centre

Google Merchant Centre Hidden Insights

Google Ads

If you’re an ecommerce brand advertising through Google’s network, you can utilise Google Merchant Centre to your advantage with these sneaky, hidden insights!

How Instagram has changed new product launches

How Instagram Has Changed New Product Launches

Meta

Since March 2023, we’ve all been getting used to Instagram Reminder Ads and how they are used to drive scarcity and excitement for a new launch or event.

12 New Performance Max updates

12 New Performance Max Updates

Google Ads

Google recently hosted its latest Performance Max Conference live event and there were a lot of key pMax updates to note. Feeling overwhelmed and don’t know where to start?

Unique campaign strategies for Black Friday and Cyber Monday

Unique Campaign Strategies For Black Friday And Cyber Monday

Top Tips

The plans are set, the budgets planned, and all of us here at MIRA want to wish all retailers the best of luck for this festive season. With Black Friday and Cyber Monday approaching

Black Friday on Meta

Preparing For Black Friday On Meta

Meta

Black Friday is right around the corner. We asked our Paid Social Manager Alina about the ways she is getting our clients’ Meta ad accounts set up for success during this busy shopping time

Amazon Meta partnership

Meta’s New Partnership With Amazon

Meta

Meta has introduced a new feature for U.S. Amazon shoppers. The partnership will allow users to link their Instagram and Facebook accounts to their Amazon. The shoppers who click on

5 Quick wins to improve performance on Meta

5 Quick Wins To Boost Your Performance On Meta Ads

Meta

Spending all day in clients’ accounts, we know that even quick changes or adjustments can make a huge difference to the performance of your Meta Ads on Facebook and Instagram.

Unlock your Q5 potential on Meta

Top Tips For Advertising On Meta In Q5

Meta

As 2023 comes to a close, it’s time to start thinking about your Facebook advertising plans for 2024 Q1. Well, not quite… Results of a YouGov survey show that “41% of holiday shoppers surveyed

Google's latest feature

New Feature Alert - Headline And Description Ad Assets

Google Ads

Google has introduced a new headline and description feature to its largest and most flexible search ad format, Responsive Search Ads (RSAs). This new feature is currently still in Beta

New Flexible Format For Creative Ads In Meta Ads Manager

Meta

Meta has just started rolling out a new creative ad format – Flexible Format. Continue reading to find out what we know so far and how it might become part of your campaigns going forward.

Meta updates in 2023

The Biggest Meta Ads Updates From 2023

Meta

2023 has seen plenty of new features and updates for Meta Ads which we’ve been using in our campaigns for clients. Here are 5 additions and updates from the past year that

Top tips for ads that convert

Unlocking Google Ads Success: A Guide to Boosting Conversions

Google Ads

Using Google Ads for your business’s Pay Per Click services leverages customers who are in the consideration phase of their buying journey. They likely recognise the existence of the problem

Social Media Marketing Trends For 2024

Social Media Marketing Trends You Should Keep An Eye On In 2024

Social Media

Now that 2023 is all wrapped up and post-Christmas sales are ending, it’s time for the 2024 social media marketing strategies to take centre stage. We’ve rounded up some of the top digital trends

Increase your reach with YouTube

Increase Your Reach with a Google Ads Youtube Campaign

Youtube

Did you know that over 90% of people discover new brands or products on YouTube? Furthermore, YouTube ads are 84% more likely to receive attention than TV ads

Top tips to optimise your advertising strategy

How To Optimise Your Advertising Strategy To Deliver More Targeted Ad Campaigns.

Top Tips

In order for ecommerce brands to build top-of-funnel awareness and grow their customer base, it is necessary to use paid advertising as a key channel. However, advertising on third-party platforms

4 Top tips for A/B testing

The Best Practices For A/B Testing

Email

A/B testing features are a useful tool for brands and digital marketing agencies looking to optimise their communication with customers. An A/B test allows you to show different creative

A complete rundown of Google's cookie removal

Everything You Need To Know About Google’s Cookieless Future In 2024

Google Ads

By the end of 2024, the internet will see a complete deprecation of third-party cookies as a part of Google’s mission to enhance user privacy on the web. This begins with an initial trial in January

Link History - what does it mean for targeted ads on Facebook

How Will Facebook’s New Link History Feature Affect Targeted Ads?

Meta

Meta is introducing a new feature called ‘link history’ for Facebook users. This feature will allow users to view a list of websites they’ve visited using the in-app web browser in the last 30 days.

YouTube’s attempt to remove ad blockers

Youtube

The largest video-sharing platform, YouTube, is cracking down on ad blockers in order to protect its advertising revenue. In recent years, ad blocking software has gained in popularity but has acted as a distribution between YouTube and its advertisers. Its popularity has been from users seeking to improve their online experience

Marketing Efficiency Ratio (MER) Explained

Tracking

There seems to be a never-ending stream of acronyms in marketing, but the most recent acronym that many businesses are interested in is MER. As a digital marketing agency we have adapted to the MER ratio to effectively report to clients the overall effects of their marketing efforts. So what exactly is MER?

5 Common Mistakes We See In Meta Ad Accounts

Meta

Advertising on Meta can be a great way to reach cold audiences and nurture existing audiences. But if you’re not setting yourself up to succeed..

How To Make The Most Ad Returns From A Small Budget

Google Ads

Around 80% of internet users see ads through Google’s Display Network on a daily basis, with 65% of small companies gaining

Email Marketing Tips: Mastering Your CTA

Email Marketing

When it comes to email marketing, a call to action plays a critical role in your email’s purpose. It defines what action you want the..

Meta Is Removing More Detailed Targeting Options

Meta

Meta has announced in the last week that, from 15th January 2024, they have started to remove certain detailed targeting option

Google Lead Generation Top Tactics

Lead Generation

Are you looking to generate high quality leads for your business? If you are, you might not be seeing much return. Perhaps you

What Is SMS Marketing?

SMS

There is a common misconception that audiences don’t want to hear from your brand via SMS marketing. However, according to

The Ultimate Paid Social Ads Glossary

Paid Social

So you want to delve into the world of paid social with Meta Ads. Great idea! But to get the most out of your marketing, you’ll

The Newest From Google – Gemini For Google Ads

Google Ads

Would you like to build better search campaigns in Google Ads that drive great performance with little effort? Introducing Gemini

The Importance of Email Marketing Automation

Email

Successful marketing automation allows your business to use hyper-targeted and behaviour-triggered messages to reach the

Meta Expanding Advantage Detailed Targeting to ALL Campaign Objectives

Meta

Meta has recently announced Advantage Detailed Targeting will now be available across all objectives and optimisations.

Google Consent Mode Update: Key Insights

Google Ads

The Origins of Google Consent Mode Introduced in 2015, the Google EU User Consent Policy (EU UCP) demonstrates Google’s

Convert Web Visitors Into Returning Customers With Sign-Up Forms

Email

Different audiences might be visiting your website daily, but are they returning? Sign-up forms are an effective way to retain

Meta’s NEW Attribution Setting

Meta

To help advertisers capitalise on the juggernaut that is short-form video advertising, Meta is launching a new attribution setting

Your Complete PPC Glossary

Google Ads

Digital marketers frequently rely on various acronyms and important words when discussing paid search. These words help to

How To Use Email Segmentation Effectively

Email

Sending emails to your most engaged subscribers is the most effective way to ensure you continue to build your subscriber base

Meta’s New Approach To AI-Generated Images

Meta

AI-generated content has been everywhere in the last few years, and Meta is no exception. Indeed, like other big players in the

Copywriting Best Practices

Google Ads

A strong ability in copywriting is critical to all forms of marketing, especially PPC. It’s the driving factor that gets your audience

How To Collect Email Personalisation Data Effectively

Email

Building brand loyalty with your subscriber base is key to increasing conversions, referrals and revenue. Consumers want messa

Inspire Creativity With Google Ads Library

Google Ads

Google have expanded their newly named Ads Transparency Center. How? You can now quickly find text, image and video ad inspiration

How To Boost Posts On Meta Without Extra Fees

Meta

The turbulent relationship between tech giants Meta and Apple has recently brought another problem for advertisers. iPhone users

The Benefits Of List Cleaning In Email Marketing

Email

List cleaning is essential in email marketing to ensure your emails have good deliverability and arrive in your subscriber’s inbox.

The NEW Way To Connect Your Brand With Creators On Instagram

Instagram

Meta has announced that the Instagram creator marketplace will soon be available for brands in 8 more countries, including the

Google Merchant Centre Hidden Insights

Google Ads

If you’re an ecommerce brand advertising through Google’s network, you can utilise Google Merchant Centre to your advantage

Best Practices To Create Captivating Subject Lines

Email

Your recipient’s inbox can become a crowded place and competing against multiple brands for their attention can be difficult but standing out from the crowd is crucial. 

How To Get The Most Out Of Your Welcome Series Flow

Email

A welcome series is a sequence of automated emails to a new subscriber after signing up for your email marketing.

Why You Should Run Lead Gen Ads On Meta

Facebook Ads

Facebook and Instagram advertising is a great way to target people at the beginning of their interaction with your brand.

Optimising Your Ads Based On The Weather

Ads

As the seasons are beginning to change, so does the demand for certain niches of products. The weather often impacts the behaviour of consumers and increases desire for certain products/services.

Top Tips From TikTok’s NEW Trend Digest

#marketing

TikTok has recently launched a new monthly series called TikTok Trends Digest. This helps marketers keep up to date with the rapidly changing state of trends on the platform.

The Latest Gemini Integrations

#marketing

The end of February saw further advancements in Gemini, Google’s latest AI technology. It’s integration began earlier this year and has came a long way since it’s launch. Google have

Why Is SMS An Effective Marketing Channel?

#marketing

Why is SMS effective? SMS marketing is an underrated digital marketing strategy. In the UK, 93% of people have mobile phones and spend an average of 4 hours a day

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Tired of Marketing Holding You Back?

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Copyright 2024 MIRA Media Group Ltd

Tired of Marketing Holding You Back?

BOOK A CALL

Tired of Marketing Holding You Back?

BOOK A CALL

Copyright 2024 MIRA Media Group Ltd