Klaviyo specialist. Or your ESP.
Flows, campaigns, templates, segmentation. Lifecycle and owned-list only. We don't do cold email and we won't. Template design and copywriting included across every tier.
Minimum term
3 months on Start. 6 months on Accelerate and Fly.
Setup
Folded into Accelerate and Fly retainers. One-off fee on Start.
Run by
Senior-led from Accelerate up. Exec-led on Start, senior oversight included.
Email Marketing, in detail.
What's in it, who it's for, and where we hold the line even when it costs us the deal.
- Klaviyo specialist (preferred) or platform-agnostic on your existing ESP.
- Welcome, abandoned cart, post-purchase, win-back, lifecycle flows.
- Campaign cadence design and execution.
- Template design and copywriting included across all tiers.
- Segmentation, list hygiene, deliverability.
- Monthly reporting against revenue per recipient, list growth, churn.
- You have an existing list and want it to actually earn.
- You sell to consumers or businesses with a repeat-purchase or upsell motion.
- You can commit to a campaign cadence (not 'one campaign a quarter').
- You want to send cold email at scale to scraped lists. Not us.
- You have no list and no website traffic to grow one from.
- You need custom ESP development beyond Klaviyo or platform configuration.
- Cold email. This is lifecycle and owned-list only.
- Email scraping or outbound prospecting on your behalf.
- Custom ESP development beyond template and platform configuration.
- Deliverability rescue from a long-burned domain (we'll help, but it's a different scope).
The half of email that runs without you.
Your customers don't read on your schedule. They sign up at midnight. They abandon at checkout. They buy once in March and go quiet by April. A flow catches each one at the moment that matters. Fires the right send, branches on what they do next, stops when it should. Runs whether anyone's at a desk or not.
The set
Welcome. Cart abandoned. Browse abandoned. Post-purchase. Replenishment. Win-back. Sunset. Birthday. VIP. The ones that earn their slot. Nothing built to pad a deck.
Why it compounds
Mature programmes earn 30 to 50 percent of email revenue from flows. Campaigns chase the rest. Build the engine first. Every campaign send after lands on a healthier list, with a warmer audience.
What it takes
Audit what's running. Map the triggers. Write the copy. Design the templates. Set delays, branches, suppression rules, exit conditions. QA on Litmus. Tune monthly on the lines that move: opens, clicks, conversions, revenue per recipient.
Worked example · Welcome
Trigger
Joins the list
Day 0
Welcome with offer
Fires inside 30 seconds.
Decision
Opened in 48 hours?
Day 2
Brand story
Day 5
Bestsellers
Day 4
Re-send. New subject
Day 8
Last touch. Stronger offer
Still cold, exits to sunset.
Exit
Joins the main lifecycle
Worked example · Segmentation
Audience
Full list
New
~12% of list
Joined under 30 days
Engaged
~38% of list
Opened in 90 days
Lapsing
~22% of list
No open. 90 to 180 days
Dormant
~28% of list
No open. 180 days+
Worked example · Run on one campaign
AW launch · Bestsellers refresh.
- NewRouted to the welcome flow's launch variant
- EngagedSent the AW launch
- LapsingSent the AW launch + 10% nudge
- DormantSuppressed
A/B subject lines · 10/10/80 split · winner sends to the rest
Stop sending to the whole list at once.
Your list isn't one audience. It's four. New customers waiting to be sold the brand. Engaged customers waiting for a reason. Lapsing customers waiting for a nudge. Dormant ones waiting for nothing. A campaign that talks to all four at once talks to none of them. Segment first. Send second.
The set
Launches. Drops. Sales. Restocks. BFCM. Brand stories. Content. Win-back blasts. One concept per send. One audience per concept. No batch-and-blast.
Why segmentation
An over-broad send hurts the next send. Mailbox providers read low engagement as a quality signal. They file you under Promotions. Then under spam. Tight segmentation flips it. Better opens, healthier sender reputation, more revenue per send.
What it takes
Build the segmentation tree against engagement, recency, value. Brief the send: audience, hypothesis, message. A/B the subject line on a 10/10/80 split. Send-time optimise where the data earns it. Suppress the overlap. Measure. Roll the learning into next month's brief.
Made in one room.
Most agencies hand the email out. A freelance writer for the copy. A freelance designer for the visual. A contractor for the dev. The brief gets re-explained twice. The voice drifts. The campaign launches a week late. We do it the other way. One team. One brief. One room.
The result
Same brief from kick-off to send. Same voice in subject line and footer. The designer who built your brand designs your templates. No handoff. No drift. Numbers that don't break at the seams.
What sits in the room
Account manager, strategist, writer, designer, email developer, QA. All on Mira's payroll. All on your account from week one. All accountable to the same names on the proposal.
The path · Brief to send
Brief
Account manager and strategy align on a single page. No round-robin.
Copy
Subject lines through to the footer. Same writer, send after send.
Design
Templates designed by the same hand that built your brand.
Build
Coded in your ESP. Klaviyo, Mailchimp, HubSpot, whichever.
Send
Audience locked, A/B running, schedule live, send monitored.
Up close.
Real email marketing work, scrolled inside the frame so each design stays at full fidelity.
Recyke y'bike · Monthly round-up
Love Silver · Birthday gifts edit
Hanover Dairies · Bank holiday range
Attacus · AW25 final chance
Start. Accelerate. Fly.
Every retainer runs on the same ladder. We'll quote the tier that fits your spend, list, or output in the first call.
Why no £?
We have a tier ladder, not a price list. The right number depends on your spend, list, or output. We quote in the first call.
Pairs that work.
Some retainers do their best work next to others. Not a discount, not a bundle. Just what we've seen move the needle when run together.
Email + Paid Social or PPC
Acquisition plus retention. Full funnel without splitting agencies.
Email + Copywriting
Heavier copy lift, dedicated voice, weekly editorial campaigns.
From the journal.
- Journal articleEmail & SMS
The Top 5 Email Marketing Flows Your Brand Needs
These top 5 email marketing flows that are crucial for your brand to improve engagement, boost conversions, and maintain customer loyalty.
Read the article →
- Journal articleEmail & SMS
How Can You Use Klaviyo To Grow Your Business?
Klaviyo is an email marketing tool which can encourage building a connection and nurturing subscribers through their customer journey.
Read the article →
- Journal articleEmail & SMS
Mastering Segmentation for Targeted Email Campaigns
Email segmentation helps you create tailored campaigns by grouping your subscribers based on demographics, purchase history, and interactions with your business
Read the article →
- Journal articleEmail & SMS
What is Email Marketing and How Can It Benefit Your Business?
79% of marketers include email marketing as their top 3 channels. Learn what email marketing really is and how email campaigns can grow your business.
Read the article →
- Journal articleEmail & SMS
Why Your Business Needs an Email Marketing Agency
Email marketing is a cost-effective channel, however, it is time-consuming and you could use that time to build and develop new strategies.
Read the article →
- Journal articleEmail & SMS
Email Marketing Automation
Successful email marketing automation allows your business to use hyper-targeted and behaviour-triggered messages to reach the right audiences. Email
Read the article →
Email Marketing works hardest as part of the whole engine.
See how Mira runs Email Marketing alongside the other channels for D2C and B2C stores, on one team and one P&L.
Tell us what Email Marketing should be doing for you.
A 30-minute call. No deck. We listen, we tell you which tier fits, and we say whether Email Marketing is the right channel right now. Or what is.