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Increasing revenue by 23% for Harringtons through Email Marketing

Increasing revenue by 23% for Harringtons through Email Marketing
Increasing revenue by 23% for Harringtons through Email Marketing
Increasing revenue by 23% for Harringtons through Email Marketing

23% Increase

in email revenue

40.3% Uplift

vs previous period

33% Increase

33% Increase

33% Increase

in click through rate

Challenge

Our first step was to define clear objectives for Harrington’s Dog Food. We aimed to increase revenue through email marketing, improve click-through rates, and enhance overall customer engagement.

Harringtons Email Marketing Campaign
Harringtons Email Marketing Campaign
Harringtons Email Marketing Campaign with 23% Increased Revenue
Harringtons Email Marketing Campaign with 23% Increased Revenue

Solution

Segmenting Audiences

We understood that one-size-fits-all emails wouldn’t be effective. Therefore, we carefully segmented Harrington’s Dog Food’s email list based on customer behaviour, purchase history, and demographics. This allowed us to create personalised and relevant content for each group.

Designing eye-catching templates

Visual appeal is crucial for email marketing success. So, we revamped Harrington’s Dog Food’s email templates to be visually appealing, user-friendly, and mobile-responsive. Captivating images, persuasive copy, and clear call-to-action buttons were added to encourage clicks.

A/B Testing for continuous improvement

To optimise our email campaigns, we conducted A/B tests on various elements such as subject lines, content variations, and layouts. By analysing the results, we identified the most effective combinations to resonate with the audience.

Harringtons Email Marketing Strategy, Leading to 23% Increased Revenue
Harringtons Email Marketing Strategy, Leading to 23% Increased Revenue
Harringtons Email Marketing Campaign with 23% Increased Revenue
Harringtons Email Marketing Campaign with 23% Increased Revenue

Tired of Marketing Holding You Back?

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Copyright 2024 MIRA Media Group Ltd

Tired of Marketing Holding You Back?

Contact Us

Tired of Marketing Holding You Back?

Contact Us

Copyright 2024 MIRA Media Group Ltd