Email

Increasing revenue by 23% for Harringtons through Email Marketing

Increasing revenue by 23% for Harringtons through Email Marketing
Increasing revenue by 23% for Harringtons through Email Marketing
Increasing revenue by 23% for Harringtons through Email Marketing

The Challenge

Our first step was to define clear objectives for Harrington’s Dog Food. We aimed to increase revenue through email marketing, improve click-through rates, and enhance overall customer engagement.

The goal was to create a clean, sophisticated, and emotionally resonant brand experience that connects deeply with their target.

The Solution

Segmenting Audiences

We understood that one-size-fits-all emails wouldn’t be effective. Therefore, we carefully segmented Harrington’s Dog Food’s email list based on customer behaviour, purchase history, and demographics. This allowed us to create personalised and relevant content for each group.

Designing eye-catching templates

Visual appeal is crucial for email marketing success. So, we revamped Harrington’s Dog Food’s email templates to be visually appealing, user-friendly, and mobile-responsive. Captivating images, persuasive copy, and clear call-to-action buttons were added to encourage clicks.

A/B Testing for continuous improvement

To optimise our email campaigns, we conducted A/B tests on various elements such as subject lines, content variations, and layouts. By analysing the results, we identified the most effective combinations to resonate with the audience.

23%

Increase in email revenue

40.3%

Sales uplift vs previous period

33%

Increase in click through rate