New Features Coming To Pmax Campaigns
Google ads have introduced several new AI-powered features to elevate your Performance Max campaigns. Pmax campaigns combine Google's AI innovations and your expertise to drive results across all channels and inventory. Since its launch back in 2021 it has rapidly evolved with consistent new updates. Find out the new ways in which you can elevate your strategies and upgrade your campaigns…
Filter Out Irrelevant Traffic With IP Exclusions
IP exclusions offer an additional layer of control to further refine your reach from wasting ad spend on irrelevant audiences or lowering CTR’s by pumping out ads to uninterested audiences. This is a way of optimising to focus your spend where it will have the greatest impact, something that every advertiser wants.
Connect & Retain The Right Customers
Optimise accordingly to your best customers using the new types of customer lifecycle goals. This setting originally helped advertisers to prioritise finding new customers in campaigns. Now, it allows you to focus on acquiring high value customers that create the most impact by helping to increase conversion value and ROAS.
Furthermore, a new retention goal is available to help you strengthen relationships with existing customers. Keep them coming back for more! By combining your first party data with Google's AI, you can unlock more value from both new and existing customers to help you deliver the best ROI throughout all stages of your customers lifecycle.
Experiment In Real Time
Quickly and easily test optimisation strategies in individual Performance Max campaigns to see if they drive better outcomes via final URL expansion.
💡 Advertisers who used this feature saw an average increase of over 9% in conversions/conversion value whilst maintaining a similar CPA or ROAS.
Final URL expansion splits your traffic and dedicates a portion of your budget to testing and the other half to run as usual. By doing so, you’ll get clear, actionable data that reveals the impact this feature has on your campaigns.
Budget Pacing Insights
Find more campaign optimisation opportunities with the all new pacing insights feature. This provides real time tracking of your spend so you can view your current spend alongside your forecasted conversion performance. This is super useful for brands that have a seasonality aspect to them, allowing for greater control on where you can best spend your advertising budget whilst upkeeping great results. Furthermore, strategically allocating budgets between campaigns will be easier thanks to the insights, allowing for seamless migration of budgets campaign to campaign.
We’re so excited to get our hands on these new features to use in our Pmax campaigns, and to see the success we can produce for our Google Ads clients. At MIRA, we’re experts in all things digital marketing. If you want to up your marketing game, why not get in touch! Claim your free consultation today.