Rising digital marketing agency Mira Marketing has partnered with local North East charity Recyke y’Bike to expand the reach of the organisation and their work to a wider audience.

Recyke y’Bike is a charity in the North East of England. Established in 2006, they do a wide range of work around refurbishing bikes for low income households throughout the North East, receiving donations through paid servicing and maintenance for bikes.

Through outreach programs hosted by their mechanics with Cytech Master Technician Status, the organisation offers training and workshops to encourage more people from diverse backgrounds to develop their bike maintenance skills.

They also host regular women-only events geared towards sharing knowledge to all skill levels on refurbishing and fixing bikes, hosted by enthusiastic female volunteer mechanics.

Mira Marketing has experience working with longstanding cycling brands, having acquired Attacus Cycling in 2025. By partnering with the agency to take over their email campaigns, Recyke y’Bike look to expand their message of the benefits of cycling for your mental and physical health.

This includes inspiring more people to engage with Recyke y’Bike as supporters, volunteers, and attending events to improve their own health and our individual impact on the environment.

Stuart Bramley, CEO of Mira Marketing, said:

“We’re so excited to be working with Recyke. They’re a local organisation that we really believe in, and we’re looking forward to increasing the focus on highlighting all the incredible work they do, from the retail side of the charity to the community they have curated.

“As a North East agency, supporting a North East charity with nearly 20 years of impact behind them feels particularly meaningful. We’re looking forward to amplifying the incredible outreach, training programmes, and inclusive workshops they deliver, and helping them reach the next stage of growth.”

Jack Swain, CEO of Recyke y’Bike, commented:

“Mira’s work with other partnerships speak for itself, and we’re really looking forward to working with them. Our message is something that we feel can get people thinking about cycling and getting involved with our training sessions and workshops.

“Working with Mira gives us the opportunity to hand over our emails to the experts in the field so we can focus on delivering the best quality outreach to the community that we can. It’s exciting to think of the possibilities of where this partnership could take us!”

Mira Marketing and Recyke y’Bike are entering the first phase of their partnership as Recyke approaches its 20th anniversary on the 7th June, focused on accelerating reach further through email marketing and high-interest content.

About Mira Marketing

Looking for a marketing agency of dedicated, award-nominated professionals who believe in your brand’s identity and goals? That’s Mira. We’ve worked across a huge range of industries and we’ve built a base of dedicated client partners on no-nonsense, clear communication, and decisions driven by data.