SEO

Ranking Where It Matters: How North East Escapes Moved from Airbnb Dependence to Direct Bookings via SEO

120%

Increase in organic traffic from high booking intent keywords in 6 months

70+

High commercial keywords ranking on top 3 positions

500%

Increase in impressions

The Challenge

Before partnering with us, North East Escapes relied almost entirely on Airbnb to drive bookings. Their website had minimal organic visibility, with over 90% of search traffic coming from branded terms and nearly all landing on the homepage. Meanwhile, competitors dominated local search results for cottage rentals, hurting both traffic and credibility. Even property owners were hesitant to list due to the brand's limited visibility.

The goal was to create a clean, sophisticated, and emotionally resonant brand experience that connects deeply with their target.

The Solution

We launched a targeted SEO strategy focused on two key goals: increasing visibility for high-intent local search terms and attracting property owners through educational content. We optimised key location pages, introduced high-converting subcategory content (like “sea view” and “dog friendly” cottages), enhanced internal linking, and targeted commercial property management keywords. Within six months, North East Escapes secured top-three rankings for over 70 valuable terms, laying the groundwork for long-term traffic growth and reducing their reliance on third-party platforms.