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Calido

Calido

How PPC Expanded Calido's Marketing Reach

Calido ad
Calido ad
Calido ad

45.39%

Increase in conversion value

62.41%

Increase in clicks

16.08% increase

16.08% increase

16.08% increase

Total account CTR

Challenge

We set out on a mission to consolidate and protect Calido’s ROAS whilst also expanding their reach and customer base. PPC is one of the fastest and most effective methods of driving growth, but only when done right…and the Mira team were determined to do exactly that.

Luxury Calido ad
Luxury Calido ad
Burning Calido ad
Burning Calido ad
Garden Calido ad
Garden Calido ad

Solution

By recognising Calido's wide scope of products that change in demand depending upon seasonality, we took a granular approach to ensure we hit every touchpoint so seasonal challenges were not an obstacle. By splitting out each product line into their own campaigns and further splitting out ad groups dependent on search intent, location, etc. we could ensure that Calido were tapping into more customer queries whilst also protecting ROAS.

Cart Calido ad
Cart Calido ad
Calido early season offers ad
Calido early season offers ad
Calido forgetting something ad
Calido forgetting something ad

Tired of Marketing Holding You Back?

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Copyright 2024 MIRA Media Group Ltd

Tired of Marketing Holding You Back?

Contact Us

Tired of Marketing Holding You Back?

Contact Us

Copyright 2024 MIRA Media Group Ltd