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How To Use Email Segmentation Effectively

How To Use Email Segmentation Effectively

How To Use Email Segmentation Effectively

Sending emails to your most engaged subscribers is the most effective way to ensure you continue to build your subscriber base, whilst developing your email strategy.

What is email segmentation?

Email segmentation is dividing your subscriber list into groups called “segments”. Segments can be split by demographic (age, gender and location), behaviour (purchase history and browsing patterns) and psychographics (interests, values and beliefs). Using these 3 different factors can help you send precise messaging to specific customers.

What is email segmentation

What is engaged segmentation in email marketing?

Within email marketing, it is the practice of sending emails to engaged customers using tags with different factors. It’s recommended to break your subscribers into 0-30, 31-60 and 61-90 day engaged segments. Each segment will consist of subscribers who have engaged with your business by opening or clicking on the contents of an email.

What is the importance of engaged segmentation in email marketing?

Segmenting your subscribers is crucial in warming your email infrastructure, which involves building your sender reputation. Your sender reputation consists of your sending habits, who you send to, the content of your email and your sending infrastructure. In order to create a solid sender reputation, you should focus on your most engaged subscribers (your 0-30 segment). You can then slowly build up your sender volume to the 31-60 and 61-90 segments. This ensures open rates and click rates remain high.

What are the benefits of engaged segmentation?

  1. Personalisation

Segmenting your email subscribers allows you to create highly personalised emails for each group. You can send messages to spark interest and ensure they continue to open your emails and stay engaged with your content. 

  1. Increased open/click rates and ROI

You should send emails to your most engaged subscribers with targeted messaging that is relevant to their interests or needs. This will increase and maintain your open and click rates, improving your revenue and ROI.

  1. Customer Experience

Batch and blast sending to your whole subscriber list can damage your relationship with your customers due to the repeated frequency of your emails. Sending emails to engaged subscribers will improve your audience’s experience and will allow you to nurture them throughout their customer journey.

Overall, creating engaged segments is critical in building a reliable and loyal subscriber base. It will improve your sender reputation and keep your subscribers engaged and interested in your brand and email content.

Need help connecting and retaining your email subscribers? Get in touch with our digital marketing company Newcastle today. We have a team of experts ready to help you with your email marketing strategy!

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Copyright 2024 MIRA Media Group Ltd

Tired of Marketing Holding You Back?

BOOK A CALL

Tired of Marketing Holding You Back?

BOOK A CALL

Copyright 2024 MIRA Media Group Ltd