Effective email marketing needs an effective strategy, that is where the below techniques can come into use to ensure your customer has a smooth journey. 

Personalisation

Did you know that 80% of customers are more inclined to buy from a retailer that provides a bespoke experience? Incorporating personalisation within your marketing strategy is a game-changing tactic to engage your customers. Using data you have collected through sign-up forms such as first and last name, birthday and interests allows you to tailor your subscriber's experience. Therefore encouraging a positive and nurturing relationship between your customer and your brand.

Segmentation

Targeting the right people at the right time is what marketing is all about. Segmenting your audience into groups of like-minded people enables your brand to tailor campaigns to their specific interests which you can collect through sign-up forms. Using this type of data can be a factor in increasing conversion due to your subscriber receiving content which is relevant to their interests.

A/B Testing subject lines

Metrics are your best friend and running A/B tests is a brilliant way to utilise them to the best ability, especially when you are testing subject lines, the doorway to your email. There are multiple different types of tests you can run, from first name vs. no name to testing statement vs. question. By running these tests you can determine a subject line which resonates best with your audience, which can lead to higher open, click and conversion rates.

Dark Mode Optimisation

Optimising your email campaigns for dark mode is not just a game-changer to email marketing but also has numerous benefits. For example, it provides a better reading experience for your subscribers as it reduces blue light and screen glare. Another benefit of dark mode optimisation is it improves email accessibility. Subscribers with Photophobia, ADHD and Myopia will have a better reading experience while using dark mode on their devices.

Clear CTAs

Using clear and specific call-to-actions within your campaigns can guide your customers through the email and towards a conversion. Using just one CTA can be more effective compared to using multiple as this can cause lower conversion rates due to confusion about which one to use.

Mobile Optimise

Ensuring your email campaign is optimised for mobiles is a must for ensuring you are reaching a wide audience. Did you know that 81% of all emails are now opened on mobile devices? Therefore by not optimising your campaigns for mobile, you will be excluding a large number of subscribers, which can affect your conversion rate and overall business revenue.

In conclusion, by utilising techniques such as personalisation, segmentation, A/B testing, dark mode optimisation, clear CTAs, and mobile optimisation you can boost your email marketing campaigns. 

Looking to take your email marketing to the next level? Get in touch with our mira Marketing today, we are a digital marketing agency based in Newcastle Upon Tyne. We have a team of experts ready and waiting to help you take your email marketing to new heights.