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Mud Daddy

Mud Daddy

Increasing Overall Conversion Value by 100% for Mud Daddy Through PPC

Mud Daddy rainy days
Mud Daddy rainy days
Mud Daddy rainy days

100.04%

Increase in conversion value

42.06%

Increase in clicks

101.62%

101.62%

101.62%

Increase in conversions

Challenge

Mud Daddy wanted to expand their marketing reach via PPC to capture high-intent users and introduce them to a more efficient, portable and environmentally friendly way of washing their pets.

Mud Daddy forest ad
Mud Daddy forest ad
Mud Daddy dry ad
Mud Daddy dry ad
Mud Daddy should have ad
Mud Daddy should have ad

Solution

With Mira’s expert PPC team, this could be made into a reality for Mud Daddy by scaling ad spend up by 61.19% which increased overall conversion value by 100.4% to £915,465.82 in only one year. The team worked with Mud Daddy to integrate product feeds into Google Merchant Centre and Data Feed Watch so these products could be linked to Google Ads to use in Pmax campaigns and shopping feeds. This allowed for the growth that Mud Daddy was in need of, as evident from their top converting Pmax campaign.

Mud Daddy UK number 1 ad
Mud Daddy UK number 1 ad
Mud Daddy beach ad
Mud Daddy beach ad
Mud Daddy dirt ad
Mud Daddy dirt ad

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Copyright 2024 MIRA Media Group Ltd

Tired of Marketing Holding You Back?

Contact Us

Tired of Marketing Holding You Back?

Contact Us

Copyright 2024 MIRA Media Group Ltd