Google Pay Per Click

Working with the right partner

Campaign Strategy & Execution

Campaign Updates & Support

Analysis & Iteration

We craft and tailor Pay Per Click strategies that generate results. With years of experience in paid advertising, we assess options including paid search, Google Shopping, YouTube advertising and more to establish the most effective platform for your PPC budget based on your campaign objectives and drive results in traffic, lead generation, sales and brand awareness.

Analysis

We minimise risk by taking the time to understand and analyse your current performance before making changes, assessing your CPC, click through rate, return on investment, CPA and more. Identifying the most effective keywords and search queries, negating risk by adding negative keywords, our data-led changes produce results. Google Shopping advertisers can expect optimised structure with research into product categories, keywords, titles and product types.

Optimisation

Our work ensures your ads satisfy the algorithms of Google, ensuring optimal performance and helping you to steal a march on your competitors. Whether PPC advertising or Google Shopping, we work to ensure your ads are seen as relevant by advertising platforms before launching campaigns, creating more effective ad distribution and ultimately leading to better results.

Strategy

MIRA always keeps an eye on the long-term, ensuring every ad has purpose and works towards your wider business goals. Keywords, bids, performance, scheduling, locations and keyword gaps are all part of the wider strategy, helping you strive towards long-term goals while capitalising on short-term opportunities. Our work also ensures the correct Google Analytics, search console and other relevant data is fed into the system - informing future decisions.

Reporting

We provide weekly or monthly reporting to our partners, keeping you up to date with performance and creating transparency in everything we do. Our focus on data, analysis and iteration will often see reporting used as rationale for tweaking advertising, and ultimately serves to inform our decisions as much as it is there to help you understand performance and required changes.

1600% Increase in sales

Up & Running is an award winning running specialist retailer. MIRA now runs the Google Pay Per Click for Up & Running and has seen a huge 1600% increase in online sales. Focussing primarily on Google Shopping MIRA has optimised feeds and structured campaigns for optimal success.

Youtube & Google Shopping

After successful Facebook campaigns Tug-E-Nuff gave the ropes to MIRA to start growing their Google and Youtube advertising. Since then, MIRA has optimised the campaigns on Google Shopping to see an increase of 100% in sales. MIRA also started running YouTube Ads for Tug-E-Nuff driving the cost per purchase lower and adding more sales to their top line.