Brands that tap into social media engagement don’t just passively post in the hopes their campaigns find the right people - they initiate and facilitate interactions.

Meta has started rolling out a feature that allows you to include discount offers within the call-to-action button that appears at the bottom of Story ads.

Social media listening - or simply social listening - is all about finding out what people say and feel about your brand by monitoring specific brand mentions, keywords, topics, industry trends, competitors, and more.

Segmenting your audiences means you’re able to provide more bespoke messaging to users depending on their place in the sales funnel, making them more likely to convert.

Social commerce refers to the shopping platforms built into social media apps, such as Facebook, Instagram and TikTok. These allow users to make purchases directly within the social media platform they’re currently using, without the need to visit external sites.

When it comes to social media analytics, you’ll find that the major platforms all offer you a million ways to dig down into your metrics. So, how do you transform these metrics into marketing strategies?

Running Instagram ads can be highly effective for finding and retaining new customers with plenty of targeting options and ad placements to utilise. Here are some of our top tips for boosting your brand with Instagram in 2024.

Formally the Facebook Ad Library, the Meta Ads Library allows you to search for ads that are (or have been) running on Meta’s social platforms, including Facebook and Instagram.

Meta Ads are undeniably one of the best ways to get your brand out there. With ​​3.065 billion active monthly users on Facebook and 2 billion on Instagram, there’s certainly no shortage of potential customers on these platforms. Setting up Meta Ads is simple - but making a good return is another story. 

Maximise performance with ad optimisation on Facebook and Instagram using account simplification, Advantage+ automation and high-quality data gathering.

Google ads have introduced several new AI-powered features to elevate your Performance Max campaigns.

The age of YouTube shorts is here! Short ads offer new ways to make a connection with your customer. In fact, according to a survey by Material

Click rate is a metric which involves 3 metrics; deliverability, opens and clicks. This makes it a valuable metric to track for your overall email

It’s getting tougher and tougher to keep up, never mind stay ahead of the mark. Lucky for you, we’ve cut through the noise to keep you up-to-date

Changing consumer trends, industry news, and digital advances. Every day we as marketers are bombarded with the latest developments, and truthfully

Let me begin with April the 26th 2021, the rise and fall (bumpy road) of Facebook advertising. I remember it very clearly, everyone went into a

On the lead-up to November, Black Friday month, our client informed us they weren’t going to be running any extra offers but they were looking to

GA4 arrived last week, which side of the fence are you on? Meta’s Twitter rival is arriving in the app store tomorrow and Microsoft is announcing

If you haven’t already seen Coca-Cola’s generative AI ad, then where have you been? There’s many questions for what the future could hold for

If you’re an ecommerce brand advertising through Google’s network, you can utilise Google Merchant Centre to your advantage with these sneaky

The plans are set, the budgets planned, and all of us here at MIRA want to wish all retailers the best of luck for this festive season. With Black

Spending all day in clients’ accounts, we know that even quick changes or adjustments can make a huge difference to the performance of your Meta Ads

Meta has just started rolling out a new creative ad format – Flexible Format. Continue reading to find out what we know so far and how it might

Now that 2023 is all wrapped up and post-Christmas sales are ending, it’s time for the 2024 social media marketing strategies to take centre stage

A/B testing features are a useful tool for brands and digital marketing agencies looking to optimise their communication with customers. An A/B test

The largest video-sharing platform, YouTube, is cracking down on ad blockers in order to protect its advertising revenue. In recent years, ad blocking

Around 80% of internet users see ads through Google’s Display Network on a daily basis, with 65% of small companies gaining customers this way

Are you looking to generate high quality leads for your business? If you are, you might not be seeing much return. Perhaps you are targeting audiences

Would you like to build better search campaigns in Google Ads that drive great performance with little effort? Introducing Gemini, a new advancement

Introduced in 2015, the Google EU User Consent Policy (EU UCP) demonstrates Google’s commitment to helping advertisers, publishers and general users

Digital marketers frequently rely on various acronyms and important words when discussing paid search. These words help to ensure everyone is

A strong ability in copywriting is critical to all forms of marketing, especially PPC. It’s the driving factor that gets your audience to take action

The turbulent relationship between tech giants Meta and Apple has recently brought another problem for advertisers. iPhone users in the US will now

If you’re an ecommerce brand advertising through Google’s network, you can utilise Google Merchant Centre to your advantage with these sneaky

Facebook and Instagram advertising is a great way to target people at the beginning of their interaction with your brand. Sales directly attributed

The end of February saw further advancements in Gemini, Google’s latest AI technology. It’s integration began earlier this year and has came a long

A website's landing page may sometimes go unnoticed in its impact on driving business growth. By optimising your landing page, you can create an experience that resonates with visitors to convert them into paying customers.

Native advertising is a form of paid advertising where the ads match the look and feel of of the format in which they appear.

What is conversion rate optimisation? It is the practice of enhancing performance to convert more pre-existing traffic into customers or clients. This means that users are more likely to take desired action which is inevitably what every marketer wants!

Audience segmentation is a crucial part of marketing. Lets explore the different types of audience segmentation and how you can execute it effectively for your business.

ROI stands for an advertiser's return on investment. It’s a useful metric to understand the profitability of your marketing investments better. By monitoring your ROI closely, you can make better-informed decisions and invest in the most worthwhile channels.

Display advertising is a form of online digital marketing that promotes products via graphic design or videos to allow for deeper engagement with users. Googles Display Network is made up of millions of websites, apps and platforms allowing for unparalleled reach.

Programmatic advertising is the practice of using AI and machine learning to automate the sale of ad inventory within the marketing space in real time to ensure that ads reach the best customers at the best possible times.

Effective email marketing needs an effective strategy, that is where the below techniques can come into use to ensure your customer has a smooth journey. 

Over 80% of buying journeys begin on search engines, making Google ads one of the most profitable marketing channels. Ensure your measuring campaigns accurately with these 2024 benchmarks.

Google ads is one of the largest marketing platforms in the world. Discover how to effectively use the platform as we cover everything from YouTube ads to Performance Max.

Alt text is often overlooked and doesn’t get the attention it deserves. It is revolutionary in terms of accessibility and is a last-resort strategy

If you want to show your product off at every angle, you’ll want to be using video ads on Facebook and Instagram. Everyone has their own way of

With the ever-growing list of Meta ads and campaign optimisations, it can be hard to know which settings to prioritise. Earlier this month, Meta

According to recent statistics, over 74% of online shoppers plan their holiday shopping ahead of time, and with consumer spending pressure due to

Artificial intelligence is paving the way for a new efficient age of business. Utilising AI as a tool could mean you stay ahead of the competition

Gmail and Yahoo announced sender requirement updates in October 2023 which will minimise spam that is received by users. Both platforms will follow

We are looking at the cyber security risks of TikTok and how short-form videos are on the decline. Whilst AI, is still going strong – we are discussing

Recently, Meta announced a host of new features set to arrive for Advantage+ Shopping Campaigns in the coming weeks. These features are sure to

Google Pay Per Click has both Google Search and Google Shopping to discover new customers and drive sales or leads. Google Search Campaigns are

Since March 2023, we’ve all been getting used to Instagram Reminder Ads and how they are used to drive scarcity and excitement for a new launch or

Black Friday is right around the corner. We asked our Paid Social Manager Alina about the ways she is getting our clients’ Meta ad accounts set up

As 2023 comes to a close, it’s time to start thinking about your Facebook advertising plans for 2024 Q1. Well, not quite… Results of a YouGov survey

2023 has seen plenty of new features and updates for Meta Ads which we’ve been using in our campaigns for clients. Here are 5 additions and updates

Did you know that over 90% of people discover new brands or products on YouTube? Furthermore, YouTube ads are 84% more likely to receive attention

By the end of 2024, the internet will see a complete deprecation of third-party cookies as a part of Google’s mission to enhance user privacy on

There seems to be a never-ending stream of acronyms in marketing, but the most recent acronym that many businesses are interested in is MER. As a

When it comes to email marketing, a call to action plays a critical role in your email’s purpose. It defines what action you want the audience

There is a common misconception that audiences don’t want to hear from your brand via SMS marketing. However, according to Klaviyo’s SMS marketing

Successful marketing automation allows your business to use hyper-targeted and behaviour-triggered messages to reach the right audiences. Email

Different audiences might be visiting your website daily, but are they returning? Sign-up forms are an effective way to retain web visitors and

Sending emails to your most engaged subscribers is the most effective way to ensure you continue to build your subscriber base, whilst developing

Building brand loyalty with your subscriber base is key to increasing conversions, referrals and revenue. Consumers want messages that address their

List cleaning is essential in email marketing to ensure your emails have good deliverability and arrive in your subscriber’s inbox. Ensuring you

Your recipient’s inbox can become a crowded place and competing against multiple brands for their attention can be difficult but standing out from

As the seasons are beginning to change, so does the demand for certain niches of products. The weather often impacts the behaviour of consumers and increases desire for certain products/services.

Why is SMS effective? SMS marketing is an underrated digital marketing strategy. In the UK, 93% of people have mobile phones and spend an average

Dynamic content within email marketing is any type of content which will change depending on a subscriber’s preferences, data or behaviours.

Email marketing is vital to modern marketing strategies as it can assist your business in nurturing your customers and building a trusting relationship. 

Email marketing is a cost-effective channel, however, it is time-consuming and you could use that time to build and develop new strategies.

Email segmentation is essential for sending your subscribers tailored campaigns and flows, as it involves grouping subscribers based on criteria such as demographics, purchase history, and how they interact with your business.

Creating a high-converting email template is a combination of design, strategy and understanding your subscribers.

A customer journey is the pathway your customer takes during their interactions with your business, services and product.

Email marketing is an underrated marketing strategy, however, it is still a very popular method of marketing as 79% of marketers include email in their top 3 channels.

Shopping ads are one of the most beneficial campaign types in Google Ads for e-commerce brands. See how you can be the best and master Google Shopping.

Automation is a game-changing tactic within the marketing industry, brands can stay competitive and relevant by automating core processes.

An email Marketing flow is a series of automated emails which are sent to customers based on different triggers such as clicking on a product, filling out a signup form or hitting a milestone (birthdays or anniversaries).

Reels, Meta’s native short-form video-sharing tool for Facebook and Instagram, has established itself as a powerhouse for engagement since its launch

As PPC marketers we know that Google Ads is not the only place where revenue lies. Paid search strategies can be replicated on Amazon Ads and

We did the rounds with some leaders in the Ecom space to find out what has changed since 2022 and how they have planned for their own Christmas

Digital marketing is a hot topic; everyone is talking about the changing face of the online world. It can be an exciting, but confusing discussion

AI this, AI that, as the intelligence enters a feverish hype cycle, it really does seem to be all that anyone is talking about. But the hottest

Google has released an announcement to users of the Google Merchant Center about the release of the new Shopping Experience Scorecard. The goal

Cost Per Click (CPC) is one of the most important metrics for businesses in online advertising and is a key indicator of how well your ads are

This statistic from a recent study has sparked a surge of interest and controversy, with many people questioning whether this is the death of search

Following an update from Facebook’s Mark Zuckerberg, it looks like Facebook is launching some new e-commerce features to help online retailers get

Google recently hosted its latest Performance Max Conference live event and there were a lot of key pMax updates to note. Feeling overwhelmed and

Meta has introduced a new feature for U.S. Amazon shoppers. The partnership will allow users to link their Instagram and Facebook accounts to their

Google has introduced a new headline and description feature to its largest and most flexible search ad format, Responsive Search Ads (RSAs). This

Using Google Ads for your business’s Pay Per Click services leverages customers who are in the consideration phase of their buying journey. They

In order for ecommerce brands to build top-of-funnel awareness and grow their customer base, it is necessary to use paid advertising as a key channel

Meta is introducing a new feature called ‘link history’ for Facebook users. This feature will allow users to view a list of websites they’ve visited

Advertising on Meta can be a great way to reach cold audiences and nurture existing audiences. But if you’re not setting yourself up to succeed..

Meta has announced in the last week that, from 15th January 2024, they have started to remove certain detailed targeting options for Facebook ads

So you want to delve into the world of paid social with Meta Ads. Great idea! But to get the most out of your marketing, you’ll want to understand

Meta has recently announced Advantage Detailed Targeting will now be available across all objectives and optimisations. This comes as part of the

To help advertisers capitalise on the juggernaut that is short-form video advertising, Meta is launching a new attribution setting for Facebook

AI-generated content has been everywhere in the last few years, and Meta is no exception. Indeed, like other big players in the tech industry, Meta

Google have expanded their newly named Ads Transparency Center. How? You can now quickly find text, image and video ad inspiration from similar

Meta has announced that the Instagram creator marketplace will soon be available for brands in 8 more countries, including the UK, Australia and

A welcome series is a sequence of automated emails to a new subscriber after signing up for your email marketing. A welcome email series is a great

TikTok has recently launched a new monthly series called TikTok Trends Digest. This helps marketers keep up to date with the rapidly changing state