Understanding your customers journey is the most fundamental starting point of all your marketing efforts. We begin at the top of the funnel and ensure we are following our internal strategy to filter and flow the customer through a funnel to purchase. Multiple touch points throughout the funnel and more advanced and highly targeted marketing the further down the funnel we get is critical.
Hornby Hobbies COO approached us to help elevate their brand, Scalextric, specifically looking to push their products online via Facebook advertising, a platform they hadn’t used previously. MIRA assisted in generating a huge return for Scalextric across all ranges of their product line. Based on the sales volume generated Scalextric were able to accelerate the distribution of their new product lines into physical stores.
Tug-E-Nuff came to MIRA in May 2020 looking to increase their sales volume whilst maintaining a low cost per purchase. MIRA has since then scaled Tug-E-Nuff from under 50 purchases per month to over 2,000 on Facebook alone, generating a huge return and keeping their average cost per purchase below £8 with an average 400% return on investment.
Livesore is a fitness wear brand that we have been working with for over a year. Livesore came to us with a goal to ramp up their sales and start driving the brand forward in the USA. Since taking the client onboard, we have generated over $350,000 per month on Facebook Ads alone, leading to record months in the history of the company.