From the latest feature updates, audience trends and the never-ending advances in AI, the social media space feels louder than ever before.
It’s getting tougher and tougher to keep up, never mind stay ahead of the mark. Lucky for you, we’ve cut through the noise to keep you up-to-date and ahead of the trends.
From this month onwards, here’s what’s trending in social media at the moment.
Last year we saw a spike in influencer marketing, and this year it is here to stay. Being one of the fastest-growing marketing methods in social media, if you haven’t already, it’s definitely something you should look at incorporating into your strategy.
We’ve seen the advantages of macro influencers, reaching a broad audience with their millions of followers. But more and more, brands are looking to work with micro and nano influencers with fewer followers that focus on a niche.
Micro-influencers are an excellent way to reach people who share the same interests as your brand and are passionate about your USPs. According to a recent survey, in 2023 micro-influencers generate up to 60% more engagement than macro influencers.
People buy from people and the power influencer marketing can have over word-of-mouth is indisputable, you couldn’t not harness it.
#2 TikTok continues to reign
During the pandemic, we saw TikTok take centre stage in the social media world, and since we’ve only seen this reign grow stronger.
Like it or not, TikTok is where audiences are, and not only this, it’s where customers are. With the increase in popularity of TikTok shopping, if you haven’t created a TikTok account for your business yet, you seem to be missing out.
However, with the recent speculations over a TikTok ban in the UK, with this already coming into place in several states in America, the best advice for your future strategy would be to not only look at TikTok but also at similar mediums such as Instagram Reels. One thing is for sure, video marketing has an undeniable power, and it looks like it is here to stay.
#3 Social media ads
Paid social ads are a fantastic way to build that initial awareness and increase long-term growth. We’ve already seen many businesses incorporate a paid social strategy into their core marketing plans, and in 2023 this is seen to be only rising. Many brands even with smaller sizes, are investing in ads on social media platforms.
Interested in how a paid social strategy could help your business? Here at MIRA, we are a team of paid media-buying specialists with over 10 years of experience. Through strategic targeting, creatives and ad placement, we’ve worked with hundreds of brands to cut through the noise of their competitors and elevate sales through Facebook and Instagram Ads, driving results.
#4 Decreasing attention spans
According to a recent survey, in 2023, Gen Z’s active attention spans are just a mere 1.3 seconds. With the likes of millennials and further generations coming in at 3-5 second attention spans.
Something to bare in mind for future strategies, as this number doesn’t seem to be increasing anytime soon. Our advice? Focus on your niche. Use short and snappy copy to effectively portray your core values and USPs, instantly engaging your audience.
#5 Social Listening
More and more consumers are using social media platforms to send complaints to businesses or research brand reviews. This year, social listening is more powerful than ever, with it quickly becoming an indispensable strategy.
The truth is, your customers are a better voice than you are, investing time and energy into quality long-term customer relationships will only do your brand good.
Interested in how any of these trends could help your business? We’d love to chat. Get in touch today and let us help you.