Meta and Google ad features and the future of e-commerce

Are the latest Meta and Google ad features right for your business? What does the future hold for e-commerce and how can you stay ahead of the game?

Ready, set, capture. How to capture audiences in moments when they’re ready to make a move

With all the distractions in the online world, it’s more important than ever to be able to capture audiences in moments of discovery. Thankfully, Google has made this a whole lot easier with their latest feature updates to their Discovery Ads. Discovery Ads have been around for a while now, but these updates will lend a helping hand in growing your demand.

More engaging layouts

Google discovery ads Midweek MIRA

You can now craft rich and meaningful ads by targeting consumers based on their specific interests and intent with expanded product feeds. Utilising this new feature is a great way to improve ad relevance and customer interaction.

Product-level reporting and data-driven attribution

Now you can track whether specific items in product feeds are driving impressions and clicks, turning your data into results.

Conversion lift experiments

You can now experiment with conversion lifts based on geography, helping you measure the impact of Discovery ads and Video action campaigns combined.

If you don’t already use Discovery Ads, now is the perfect time to start. Drop us a message, we’d love to chat.

Meta Advantage+ Creative Standard Enhancements: are they right for you?

With the ever-growing list of Meta ads and campaign optimisations, it can be hard to know which settings to prioritise. But, lucky for you, we’ve dived deep into Meta’s latest Advantage+ Creative Standard Enhancement features, follow the link to discover if they’re right for your ads.

How generative AI can benefit e-commerce

We’ve seen what the intelligence can do for content creation, and now more and more people are utilising generative AI to benefit their e-commerce.

generative AI

Let’s take a closer look at this…

Assist with inventory management by analysing sales data to predict future demand.

Monitor and optimise price sensitivity amongst shoppers, by analysing competitor prices, demand patterns and market trends in real time. Allowing you to always stay on top of the pricing game.

Detect and prevent fraudulent activities such as fake purchases or returns, saving you money and hassle.

Assisting customer queries, through customer service chatbots. We’re seeing more and more businesses capitalise on this tool as its benefits are plain and simple: lifting the workload for your team whilst boosting customer satisfaction.

Future of e-commerce

Some simple, yet effective tools that could save you time. Maybe this is the future of e-commerce.

Could you see yourself making use of any of these tools?