Digital marketing is a hot topic; everyone is talking about the changing face of the online world. It can be an exciting, but confusing discussion on what’s new for businesses. The marketer’s task of digesting endless amounts of new information is becoming a challenge. False truths are becoming more prevalent than ever, so MIRA Marketing are here to debunk some common digital marketing myths:
#1. If my competitors aren’t online yet, I shouldn’t be either.
The phrase one person’s trash can also be another’s treasure springs to mind here… Openness to online strategies will allow you to get ahead of the curve, increase your reach and help build better relationships with customers. Try not to miss out on worlds of potential online opportunities, that may turn out to be lucrative for your business.
#2. One social media platform is all I need.
So, you have taken the leap to Facebook: should you stop there? Multiple social media marketing platforms create a greater reach and a wider audience; in other words -different people use different platforms. Join more social media platforms to help to identify target audiences, demographics and interests, in varying forms of media.
#3. I need to be on all social media platforms.
Multi-social media platforms can be beneficial, but let’s not get too carried away and join every single one available to you. This isn’t the point, and there is a long list so this would cost! Find where the homes are to your target audiences, and devote time to platforms that align with your audience and strategy. Successful marketers use data to identify where they will get the best results and where their efforts are best spent. If one particular platform isn’t working out for you, don’t be afraid to cut it off!
If you are unsure, take a look at what we do for social media management.
#4. Email marketing isn’t relevant anymore.
Your email marketing successfully reconnects your business with past customers, making it a great way of consistently reaching audiences. Marketing doesn’t stop once a purchase has been made, so email marketing creates further ‘touch-points’ to keep the brand at the forefront of customers’ minds. Increase your customer’s lifetime value (CLV) by sending reminders of sales, products and more.
Time is also key, and another reason why email marketing continues to be a high priority. Social media users spend only a couple of seconds on ads; emails remain stored in their inboxes – a place the receiver is likely to return to.
#5. Search Engine Optimisation (SEO) is dead.
Search Engine Optimisation (SEO) is still alive, and forever evolving. Most online experiences still start from a simple search engine query. Multiple touch-points happen throughout a user’s journey, where you may find customers who see you via Google Pay Per Click, or Facebook Advertising will go on to organically search for you. SEO helps you increase traffic to your website and build stronger relationships with potential customers, by directing them to the area of most relevance to them.
#6. My business is too small for digital marketing.
Small to medium businesses (SMBs) are in fact able to compete with larger companies with digital marketing and often win. “But, can my small business afford digital marketing?”; expenses often fuel such scares, that digital marketing seems too unrealistic for SMBs. Small budgets do not mean that marketing is a waste of money. It simply emphasises the importance of care and consideration in marketing your brand. Focus on how and why your product or service is superior to any alternatives on the market? Hyper-targeted campaigns mean that you can turn your “weakness” of being the underdog, into your top selling point.
Are you interested in how digital marketing can help your business? We are more than happy to chat, so please get in touch!