5 Quick Wins to Boost Your Performance on Meta Ads

5 Quick Wins

Spending all day in clients’ accounts, we know that even quick changes or adjustments can make a huge difference to the performance of your Meta Ads on Facebook and Instagram. Here are 5 quick ways you can optimise your campaigns 👇 1. Make sure you’re excluding purchasers You know how frustrating it is to see […]

Meta’s New Partnership with Amazon

Meta has introduced a new feature for U.S. Amazon shoppers. The partnership will allow users to link their Instagram and Facebook accounts to their Amazon. The shoppers who click on an Amazon advertisement on their feeds, will then see a shops-like experience to make the purchase with their prime account. This means they will now […]

Unique Campaign Strategies for Black Friday and Cyber Monday

The plans are set, the budgets planned, and all of us here at MIRA want to wish all retailers the best of luck for this festive season. With Black Friday and Cyber Monday approaching, we’re heading into what is often the make-or-break season for many smaller (and larger) retailers and we wanted to offer a […]

Getting ready for Black Friday on Meta – This is How We’re Doing it 

Black Friday is right around the corner. We asked our Paid Social Manager Alina about the ways she is getting our clients’ Meta ad accounts set up for success during this busy shopping time 👇 What structure are we implementing for our clients this Black Friday? For Black Friday, we’ve set up a new Advantage+ […]

YouTube’s attempt to remove ad blockers

The largest video-sharing platform, YouTube, is cracking down on ad blockers in order to protect its advertising revenue. In recent years, ad blocking software has gained in popularity but has acted as a distribution between YouTube and its advertisers. Its popularity has been from users seeking to improve their online experience by eliminating unwanted advertisements […]

Preparing For Peak Buying Season

The peak buying season is approaching. Are you a retailer triple checking you have everything in place for the busiest season? We’ve got you covered. We want to help you prepare for the upcoming madness. So, we’ve put together this handy guide to educate you on how to predict your shoppers behaviour and how to […]

Is TikTok and Short-Form Videos on the Decline?

TikTok

In this blog we are looking at the cyber security risks of TikTok and how short-form videos are on the decline. Whilst AI, is still going strong – we are discussing if the technology’s power is boosting productivity. Is this goodbye TikTok? The UK, New Zealand, Belgium and Canada are some of the first countries […]

Klaviyo and iOS 17’s latest updates

iOS 17

Have you seen the new update from Klaviyo for the dynamic product blocks? Or the latest iOS 17’s updates that has advertisers and the rest of the world split apart? Check this out below… Calling all email marketing nerds Have you noticed Klaviyo‘s latest update? Dynamic product blocks can now display both the sale price […]

AI, TikTok and Building your Email and SMS List

Facebook Lead Ads

Could AI be the future of advertising? If you haven’t already seen Coca-Cola’s generative AI ad, then where have you been? There’s many questions for what the future could hold for advertising… TikTok continues to help local businesses As they lead the way in the move to social search, with their new search engine Business […]