Is Google’s reign in search coming to an end?

“In 2023, 40% of young people prefer to search on Instagram and TikTok rather than Google.”  This statistic from a recent study has sparked a surge of interest and controversy, with many people questioning whether this is the death of search engines as we know them.   It is said today that 59% of the […]

Digital Marketing Trends to be prepared for this year

Changing consumer trends, industry news, and digital advances. Every day we as marketers are bombarded with the latest developments, and truthfully, it’s hard to keep up! But don’t fret, we at MIRA are here to lend a helping hand. Get ready for your rundown on the key digital marketing trends to be prepared for this […]

Debunking 6 Digital Marketing Myths

Digital marketing is a hot topic; everyone is talking about the changing face of the online world. It can be an exciting, but confusing discussion on what’s new for businesses. The marketer’s task of digesting endless amounts of new information is becoming a challenge. False truths are becoming more prevalent than ever, so MIRA Marketing […]

Marketing Efficiency Ratio (MER) Explained

There seems to be a never-ending stream of acronyms in marketing, but the most recent acronym that many businesses are interested in is MER. As a digital marketing agency we have adapted to the MER ratio to effectively report to clients the overall effects of their marketing efforts. So what exactly is MER?   What […]

5 Email Marketing KPIs you should be tracking

Email marketing is one of the most cost-effective ways to scale your business and retain and engage with prospective and existing valued customers. When email campaigns are properly managed, you can deliver high quality and relevant content to retain and engage with prospective and existing customers. So what should you be looking out for to […]