Marketing Efficiency Ratio (MER) Explained

Marketing effeciency ratio MER

There seems to be a never-ending stream of acronyms in marketing, but the most recent acronym that many businesses are interested in is MER. As a digital marketing agency we have adapted to the MER ratio to effectively report to clients the overall effects of their marketing efforts. So what exactly is MER?   What […]

The Marketing Funnel Explained

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What is the marketing funnel? If you’ve spent any time learning about marketing, you’ve probably came across the term ‘marketing funnel’. But what exactly is a marketing funnel? To put it simple, a marketing funnel describes your customer’s journey with you.  From the initial stage when someone learns about your business (TOF), to the point […]

Facebook launches new e-commerce features

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Following an update from Facebook’s Mark Zuckerberg, it looks like Facebook is launching some new e-commerce features to help online retailers get their products discovered by more customers. Rumours have been afoot for a while now about what Facebook’s solution will be to the disruptions caused to their Pixel by the Apple iOS 14 update. […]

5 marketing and technology trends affecting your business

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It’s vitally important for businesses to be aware of changes in technology and how it will impact their business. Below, we will look at 5 trends and the potential impact this could have on your marketing strategy. #1 Conversational marketing Consumers are looking at a conversational aspect to a buying experience prior to fulfilling a […]