New Google Shopping Experience Scorecard

What is the shopping experience scorecard? Google has released an announcement to users of the Google Merchant Center about the release of the new Shopping Experience Scorecard. The goal of the program is to reward businesses that provide excellent customer experience with higher rankings and increased visibility in the Google Pay Per Click Shopping Tab. […]

The Privacy Sandbox On Android

We all know that the number of possibilities on our mobile devices and the internet are near endless, especially with the amount of free content that we can access. Currently, over 90% of all apps on Google Play are free, meaning that billions of users around the world can access unlimited content and services online.  […]

Marketing Efficiency Ratio (MER) Explained

There seems to be a never-ending stream of acronyms in marketing, but the most recent acronym that many businesses are interested in is MER. As a digital marketing agency we have adapted to the MER ratio to effectively report to clients the overall effects of their marketing efforts. So what exactly is MER? What is […]

The Marketing Funnel Explained

What is the marketing funnel? If you’ve spent any time learning about marketing, you’ve probably came across the term ‘marketing funnel’. But what exactly is a marketing funnel? To put it simple, a marketing funnel describes your customer’s journey with you.  From the initial stage when someone learns about your business (TOF), to the point […]

Facebook launches new e-commerce features

Following an update from Facebook’s Mark Zuckerberg, it looks like Facebook is launching some new e-commerce features to help online retailers get their products discovered by more customers. Rumours have been afoot for a while now about what Facebook’s solution will be to the disruptions caused to their Pixel by the Apple iOS 14 update. […]

5 marketing and technology trends affecting your business

It’s vitally important for businesses to be aware of changes in technology and how it will impact their business. Below, we will look at 5 trends and the potential impact this could have on your marketing strategy. #1 Conversational marketing Consumers are looking at a conversational aspect to a buying experience prior to fulfilling a […]