5 Ways To Discover New Keywords For Your Google Search Campaigns

Google Pay Per Click has both Google Search and Google Shopping to discover new customers and drive sales or leads. Google Search Campaigns are text ads on search results that let you reach people who are actively searching on Google for the products and services that you offer. When you create your ad, you select […]

How your landing page is affecting your campaign’s performance

Have you ever stopped to consider how much your landing page affects your campaign’s performance?  You may be thinking, why is this important? Well, landing pages are the single most impactful leverage point in a customer’s journey. It’s the point where they either commit to purchasing your product or you’ve lost them and have to […]

5 Email Marketing KPIs you should be tracking

Email marketing is one of the most cost-effective ways to scale your business and retain and engage with prospective and existing valued customers. When email campaigns are properly managed, you can deliver high quality and relevant content to retain and engage with prospective and existing customers. So what should you be looking out for to […]