Social Media: What’s Trending?

From the latest feature updates, audience trends and the never-ending advances in AI, the social media space feels louder than ever before.  It’s getting tougher and tougher to keep up, never mind stay ahead of the mark. Lucky for you, we’ve cut through the noise to keep you up-to-date and ahead of the trends. From […]

The Latest E-Commerce Trends


It comes as no surprise that e-commerce is one of the fastest growing segments to date. With the unprecedented growth ignited from the pandemic and projections indicating that this will only continue to rise, it is more important than ever to stay ahead of the curve. The ever-changing landscape of e-commerce is something we all […]

Meta Advantage+ Creative Standard Enhancements: are they right for you?

With the ever-growing list of Meta ads and campaign optimisations, it can be hard to know which settings to prioritise. Earlier this month, Meta released Advantage+ Creative, a recent addition to their optimisation lineup.  Formerly known as dynamic experiences, this setting is available in the ad-level settings in Ad Manager. The primary function of the […]

The AI evolution: are you ready to work smarter?

Generative AI

Yawn…someone is talking about AI again. But there’s a pretty good reason why it’s the most talked about topic in the industry at the moment. We’ve even heard people argue that it’s as revolutionary as when the internet first arrived. …now, this could be pushing it. However, what is undeniable is the technologies power on […]

Are short-form videos on the decline?

From YouTube vlogs and the nostalgia of Vines to the rise of TikTok, video content is constantly evolving and it’s safe to say it’s not going away anytime soon. In recent years, particularly after COVID-19, we saw a dramatic surge in short-form video content. TikTok reigned overall, closely followed by Instagram Reels and the most […]

Will AI surpass the need for human creativity?

AI this, AI that, as the intelligence enters a feverish hype cycle, it really does seem to be all that anyone is talking about. But the hottest topic is leading to a lot of controversies, worries, and excitement. So, it was only right that we joined in on the debate. In the past decade, we […]

Is Google’s reign in search coming to an end?

“In 2023, 40% of young people prefer to search on Instagram and TikTok rather than Google.”  This statistic from a recent study has sparked a surge of interest and controversy, with many people questioning whether this is the death of search engines as we know them.   It is said today that 59% of the […]

Digital Marketing Trends to be prepared for this year

Changing consumer trends, industry news, and digital advances. Every day we as marketers are bombarded with the latest developments, and truthfully, it’s hard to keep up! But don’t fret, we at MIRA are here to lend a helping hand. Get ready for your rundown on the key digital marketing trends to be prepared for this […]