Increase Your Reach with a Google Ads Youtube Campaign

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Did you know that over 90% of people discover new brands or products on YouTube? Furthermore, YouTube ads are 84% more likely to receive attention than TV ads, with 78% of marketers saying that video ads have directly increased their sales. Now is a better time than ever to take advantage of using YouTube display […]

Social Media Marketing Trends For 2024

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Now that 2023 is all wrapped up and post-Christmas sales are ending, it’s time for the 2024 social media marketing strategies to take centre stage. We’ve rounded up some of the top digital trends you should look out for in your organic and paid social marketing this year. Continue reading for social media marketing tools […]

How To Optimise Your Advertising Strategy To Deliver More Targeted Ad Campaigns

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In order for ecommerce brands to build top-of-funnel awareness and grow their customer base, it is necessary to use paid advertising as a key channel. However, advertising on third-party platforms has become increasingly more challenging and costly due to several factors. This includes the intensifying of data privacy restrictions, paid advertising becoming more competitive and […]

Top Tips for Advertising on Meta in Q5

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As 2023 comes to a close, it’s time to start thinking about your Facebook advertising plans for 2024 Q1. Well, not quite… Results of a YouGov survey show that “41% of holiday shoppers surveyed say their shopping continues past the holidays into January”. Known as Q5, this is a period with frequently untapped potential when […]

How To Capitalise On Email Marketing After Black Friday

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Black Friday 2023 may be behind us, but that doesn’t mean you should take a step back from email marketing and relax. The Black Friday and Cyber Monday period will have produced a variety of newly converted customers that can now be nurtured into brand enthusiasts. There will also be a selection of customers who […]

Google’s New Feature For Responsive Search Ads

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Google has introduced a new headline and description feature to its largest and most flexible search ad format, Responsive Search Ads (RSAs). This new feature is currently still in Beta, running through trials in the U.S. and could boost conversions for businesses looking for a powerful promotional push. What Are Responsive Search Ads? RSAs essentially […]

How To Dominate PPC In 2024

Dominate PPC in 2024

Have you noticed how pay per click (PPC) keeps evolving, with new trends emerging daily? It can be overwhelming to keep up with all the changes, especially when you’re unsure where to focus your efforts. As we approach the new year, it’s the perfect time to partner with a leading pay per click management agency like MIRA […]

Prepare For Gmail And Yahoo’s New Email Sender Requirements

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Gmail and Yahoo announced sender requirement updates in October 2023 which will minimise spam that is received by users. Both platforms will follow stricter authentication protocols for sending domains, unsubscribe links and spam rate thresholds. The plan for these updates will ensure a safer email experience and will go into effect in February 2024. This […]

5 Quick Wins to Boost Your Performance on Meta Ads

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Spending all day in clients’ accounts, we know that even quick changes or adjustments can make a huge difference to the performance of your Meta Ads on Facebook and Instagram. Here are 5 quick ways you can optimise your campaigns 👇 1. Make sure you’re excluding purchasers You know how frustrating it is to see […]