Want to know how other Ecom brands are approaching their 2023 Christmas Strategies?
Our very own Head of Growth – Chris Ogle, did the rounds with some leaders in the Ecom space to find out what has changed since 2022 and how they have planned for their own Christmas campaigns for 2023. Sue Balfour, owner of craft specialist Katy Sue Designs has gone for long-term planning ahead of […]
5 Quick Wins to Boost Your Performance on Meta Ads
Spending all day in clients’ accounts, we know that even quick changes or adjustments can make a huge difference to the performance of your Meta Ads on Facebook and Instagram. Here are 5 quick ways you can optimise your campaigns 👇 1. Make sure you’re excluding purchasers You know how frustrating it is to see […]
Meta’s New Partnership with Amazon
Meta has introduced a new feature for U.S. Amazon shoppers. The partnership will allow users to link their Instagram and Facebook accounts to their Amazon. The shoppers who click on an Amazon advertisement on their feeds, will then see a shops-like experience to make the purchase with their prime account. This means they will now […]
Unique Campaign Strategies for Black Friday and Cyber Monday
The plans are set, the budgets planned, and all of us here at MIRA want to wish all retailers the best of luck for this festive season. With Black Friday and Cyber Monday approaching, we’re heading into what is often the make-or-break season for many smaller (and larger) retailers and we wanted to offer a […]
Getting ready for Black Friday on Meta – This is How We’re Doing it
Black Friday is right around the corner. We asked our Paid Social Manager Alina about the ways she is getting our clients’ Meta ad accounts set up for success during this busy shopping time 👇 What structure are we implementing for our clients this Black Friday? For Black Friday, we’ve set up a new Advantage+ […]
YouTube’s attempt to remove ad blockers
The largest video-sharing platform, YouTube, is cracking down on ad blockers in order to protect its advertising revenue. In recent years, ad blocking software has gained in popularity but has acted as a distribution between YouTube and its advertisers. Its popularity has been from users seeking to improve their online experience by eliminating unwanted advertisements […]
New Flexible Format for creative ads in Meta Ads Manager
Meta has just started rolling out a new creative ad format – Flexible Format. Continue reading to find out what we know so far and how it might become part of your campaigns going forward. What does the Flexible Format do? Meta stated that Flexible Format uses predictive learning to “show your ad in the […]
Preparing For Peak Buying Season
The peak buying season is approaching. Are you a retailer triple checking you have everything in place for the busiest season? We’ve got you covered. We want to help you prepare for the upcoming madness. So, we’ve put together this handy guide to educate you on how to predict your shoppers behaviour and how to […]
Is TikTok and Short-Form Videos on the Decline?
In this blog we are looking at the cyber security risks of TikTok and how short-form videos are on the decline. Whilst AI, is still going strong – we are discussing if the technology’s power is boosting productivity. Is this goodbye TikTok? The UK, New Zealand, Belgium and Canada are some of the first countries […]
Klaviyo and iOS 17’s latest updates
Have you seen the new update from Klaviyo for the dynamic product blocks? Or the latest iOS 17’s updates that has advertisers and the rest of the world split apart? Check this out below… Calling all email marketing nerds Have you noticed Klaviyo‘s latest update? Dynamic product blocks can now display both the sale price […]
